Armida de la Garza is Director of International Strategy for the College of Arts, Celtic Studies and Social Sciences, and Senior Lecturer in Digital Humanities. She also Chairs the China Regional Working Group.

She holds a PhD from the London School of Economics; a Master of Arts from Royal Holloway University of London; and a Bachelor of Science from the National University of Mexico. She is also Fellow of the Higher Education Academy in the UK. 

Armida started her academic career at the University of Nottingham UK in 2004, and in 2005 she was seconded to its China campus in Ningbo, where she was a founding member, and for 4 years Deputy Head, of the Division of International Communication. In 2008 she became Associate Professor, and in 2011 she was hired to set up Communication and Media Studies at Xian Jiaotong-Liverpool University, in Suzhou China. In 2013 she came to Ireland and joined UCC. 

Since 2012 she has been Editor of a book series for Bloomsbury, and since 2010 co-editor of the Transnational Cinema Journal for Routledge. She is also Expert Evaluator for the European Commission. Armida is the author of one monograph and 27 journal articles and book chapters, which have been published internationally in a number of highly regarded university and academic presses and peer-reviewed journals, and member of several Associations and Boards in the UK, the USA, mainland China and Hong Kong, Mexico and Brazil. 

Armida has been awarded various distinctions and prizes, among them the 'Eyes on Zhejiang' Prize by the Zhejiang Province Ministry of Foreign Affairs, and the 2003 LSE Teaching Prize, awarded by Professor Anthony Giddens. She is interested in research on internationalisation in higher education; on Screen Media and their relation to culture, industry and education; and on collaborative, interdisciplinary research that bridges the gap between science and the arts. Her recent research projects include internationalisation of the curriculum and STEAM; the use of locative digital technology for the promotion of sustainable tourism; and experiential/practice-based Learning. She welcomes PhD or Master by research proposals in all of these areas.


Research Interests

She is interested in research on Internationalisation in Higher EducationScreen Media and their relation to culture, industry and education; and on collaborative, interdisciplinary research that bridges the gap between science and the arts. Her recent research projects include:

  • The use of Locative Digital Technology and New Media for the promotion of Sustainable Tourism
  • Internationalisation of the curriculum for the promotion of STEAM (STEM + arts, humanities and social sciences)
  • Experiential/practice-based Learning

Research Grants

 ProjectFunding
Body
Start DateEnd DateAward
STEAM Workshop to Cultivate IDR in IrelandIrish Research Council15-FEB-1630-NOV-16€14,694.00
NAICETONEMIrish Research Council29-FEB-1630-NOV-16€9,970.00
Film and Fashion: Unlocking the SynergiesOther: Not Listed22-OCT-1201-SEP-13€8,048.00
Film Policy for Transnational CinemasOther: Not Listed28-JAN-1028-AUG-10€6,000.00
Proposal Preparation SupportEnterprise Irl08-APR-1407-JAN-15€8,000.00
Transnational Cinema in Globalising SocietiesOther: Not Listed30-AUG-0630-AUG-08€16,000.00
SMAFUSIrish Research Council01-MAR-1430-NOV-14€6,000.00

Books

YearPublication
(2018)The STEAM Revolution: Bridging the Divide: Transdisciplinary Approaches to Science, Technology, Engineering, Arts & Humanities, and Mathematics.
De la Garza, Armida and Travis, Charles (2018) The STEAM Revolution: Bridging the Divide: Transdisciplinary Approaches to Science, Technology, Engineering, Arts & Humanities, and Mathematics. Cham, Switzerland: Springer. [Details]
(2007)Mexico on Film: National Identity and International Relations.
De La Garza, Armida (2007) Mexico on Film: National Identity and International Relations. Bury St Edmonds: Arena. [Details]

Book Chapters

YearPublication
(2018)'Internationalisation in Higher Education as a Catalyst to STEAM'
De la Garza, Armida (2018) 'Internationalisation in Higher Education as a Catalyst to STEAM' In: De la Garza, Armida and Travis, Charles (eds). The STEAM Revolution, Bridging the Divide: Transdisciplinary Approaches to Science, Technology, Engineering, Arts & Humanities, and Mathematics. Cham, Switzerland: Springer. [Details]
(2016)'Aboriginal Digitalities: Indigenous Peoples and New Media'
De la Garza, Armida (2016) 'Aboriginal Digitalities: Indigenous Peoples and New Media' In: Charles Travis and Alexander Von Lünen (eds). The Digital Arts and Humanities: Neogeography, Social Media and Big Data Integrations and Applications. London: Springer. [Details]
(2016)'Political Cinema in Latin America: From Nation-building to Cultural Translation'
De la Garza, Armida (2016) 'Political Cinema in Latin America: From Nation-building to Cultural Translation' In: Yannis Tzioumakis and Claire Molloy (eds). The Routledge Companion to Film and Politics. London: Routledge. [Details]
(2016)'Moving Histories: Performing Bolivar for the Twenty-First Century'
De la Garza, Armida (2016) 'Moving Histories: Performing Bolivar for the Twenty-First Century' In: Maureen Shanahan and Ana Maria Reyes (eds). Simon Bolivar: Travels and Transformations of a Cultural Icon. Gainesville: University Press of Florida. [CORA Link] [Details]
(2016)'Sobre las Olas, Waltz and Films: Classical Music and Mexican Identity'
De la Garza, Armida (2016) 'Sobre las Olas, Waltz and Films: Classical Music and Mexican Identity' In: Germán Gil Curiel (eds). Music in ‘Minor’ National Cinemas. London and New York: Bloomsbury. [Details]
(2016)'Stardom and Chinese Identity in Mexican Cinema: the Case of Maria Felix'
De la Garza, Armida (2016) 'Stardom and Chinese Identity in Mexican Cinema: the Case of Maria Felix' In: Rosangela Tenorio et al (eds). Latin America and China: Cultural Exchanges. Auckland: New Zealand Centre for Latin American Studies. [Details]
(2016)'The Future of Film Studies: Screen Media'
De la Garza, Armida (2016) 'The Future of Film Studies: Screen Media' In: Victor del Rosal (eds). Visions of 2025. London: Red Global MX Europe. [Details]
(2015)'Creativity and Constraint: Teaching for Innovation in Film School'
De la Garza, Armida (2015) 'Creativity and Constraint: Teaching for Innovation in Film School' In: Liu Jun and Ning Kang (eds). Film Education: History, Conception, New Orientations. Beijing: Beijing Film Academy. [Details]
(2014)'Practice-based Film Education for Children: Teaching and Learning for Creativity, Citizenship and Participation'
De La Garza, Armida (2014) 'Practice-based Film Education for Children: Teaching and Learning for Creativity, Citizenship and Participation' In: The Education of the Filmmaker in Africa, the Middle East, and the Americas. London and New York: Palgrave. [CORA Link] [Details]
(2014)'Adapting Frida Kahlo: the Film-paintings'
De La Garza, Armida (2014) 'Adapting Frida Kahlo: the Film-paintings' In: Impure Cinema: Intermedial and Intercultural Approaches to Film. London: I.B. Tauris. [Details]
(2013)'A New Fashion Capital: Shanghai'
De La Garza, Armida; Ding, Peng (2013) 'A New Fashion Capital: Shanghai' In: Fashion Cultures Revisited: Theories, Exploration and Analysis. London and New York: Routledge. [Details]
(2012)'Interpreting Independence in Latin American Cinema Today: The Digital Option'
De La Garza, Armida (2012) 'Interpreting Independence in Latin American Cinema Today: The Digital Option' In: Power, Place and Representation: Contested Sites of Dependence and Independence in Latin America. Frankfurt: Peter Lang. [CORA Link] [Details]
(2009)'Mockumentary as Postnationalism: National Identity in 'A Day Without a Mexican' by Sergio Arau'
De La Garza, Armida (2009) 'Mockumentary as Postnationalism: National Identity in 'A Day Without a Mexican' by Sergio Arau' In: Visual Synergies: Documentary and Filmmaking in Latin America. London and New York: Palgrave. [CORA Link] [Details]
(2009)'Challenging the Territorial Boundaries of the Nation: Chicanos on Mexican Film in the 1990s'
De La Garza, Armida (2009) 'Challenging the Territorial Boundaries of the Nation: Chicanos on Mexican Film in the 1990s' In: China and Other Spaces. Nottingham: Critical and Cultural Communication Press. [Details]
(2009)'Realism and National Identity in 'Y tu mamá también': An Audience Perspective'
De La Garza, Armida (2009) 'Realism and National Identity in 'Y tu mamá también': An Audience Perspective' In: Realism in the Audio-Visual Media. London and New York: Palgrave. [CORA Link] [Details]

Peer Reviewed Journals

YearPublication
(2016)'Film policy under globalization: the case of Mexico'
de la Garza, Armida (2016) 'Film policy under globalization: the case of Mexico'. International Journal of Cultural Policy, 22 (5):758-769 [DOI] [CORA Link] [Details]
(2014)'Remembering John Huston, Transnational Filmmaker'
De La Garza, Armida and Gil Curiel, Germán (2014) 'Remembering John Huston, Transnational Filmmaker'. Transnational Cinemas, 5 (1) Globe icon [DOI] [CORA Link] [Details]
(2010)'Diversity, Difference and Nation: Indigenous Peoples on Screen in Mexico'
De La Garza, Armida (2010) 'Diversity, Difference and Nation: Indigenous Peoples on Screen in Mexico'. National Identities, 12 (4):423-424 [CORA Link] [Details]
(2010)'Introducing Transnational Cinemas'
De La Garza, A; Shaw, D (2010) 'Introducing Transnational Cinemas'. Transnational Cinemas, 1 (1):3-6 Globe icon [Details]
(2009)'From 'The Man Without a Fatherland' to 'Under the Same Moon': Chicano Identity and Discourses of Supplementarity on Mexican Film'
De la Garza, Armida (2009) 'From 'The Man Without a Fatherland' to 'Under the Same Moon': Chicano Identity and Discourses of Supplementarity on Mexican Film'. Diálogos Latinoamericanos, 16 (9):58-69 Globe icon [CORA Link] [Details]
(2007)'Negotiating National Identity: Competing Readings of ‘Hero’ by Zhang Yimou'
De La Garza, Armida (2007) 'Negotiating National Identity: Competing Readings of ‘Hero’ by Zhang Yimou'. Media Asia, 34 (3):27-32 [CORA Link] [Details]
(2001)'Images and Narratives in International Relations'
De La Garza, Armida; Kambouri, Helen (2001) 'Images and Narratives in International Relations'. Journal of International Studies, 30 (1) [Details]

Conference Publications

YearPublication
(2004)Memorias de Mex-Soc
De La Garza, Armida (2004) Interdisciplinariedad en las Ciencias Sociales: Enfoques Metodológicos para el Estudio de la Identidad Nacional Memorias de Mex-Soc [Details]

Honours and Awards

 YearTitleAwarding Body
2011Prize Zhejiang Minister for International Affairs, China
2003LSE Teaching Prize London School of Economics

Professional Associations

 AssociationFunctionFrom / To
British Association of Film, Television and Screen Studies Member28-SEP-13 /
British Higher Education Academy Member01-MAR-04 /
Global Media & Communications Society Member01-SEP-05 /
Advisory Board for the Centre of Cinema Studies at Lingnan University Member11-DEC-11 /

Conference Contributions

YearPublication
(2016)Film Directors as Translators: the Politics of Representing Others,
De la Garza, Armida (2016) Filmmaker, Translation, Politics, Representation. [Invited Lectures (Conference)], Film Directors as Translators: the Politics of Representing Others, Antwerp, Belgium , 02-MAY-16 - 02-MAY-16. [Details]
(2015)On the Road to Silk and Gold: 1st Sino-Latin American Symposium,
de la Garza, Armida (2015) Culture, Arts & Design, Society & Spatial Studies. [Invited Lectures (Conference)], On the Road to Silk and Gold: 1st Sino-Latin American Symposium, Ningbo, China , 11-MAR-15 - 13-MAR-15. [Details]
(2015)Creativity and Constraint: Teaching for Innovation in Film School,
de la Garza, Armida (2015) Keynote Speech. [Keynote Speaker], Creativity and Constraint: Teaching for Innovation in Film School, Beijing, China , 29-NOV-14 - 30-NOV-14. [Details]
(2015)Art as Medicine? The Life and Work of Frida Kahlo, Then and Now,
de la Garza, Armida (2015) Invited presentation for the Health Humanities Research Project. [Invited Lectures (Conference)], Art as Medicine? The Life and Work of Frida Kahlo, Then and Now, Queen's University Belfast , 26-FEB-15 - 27-FEB-15. [Details]
(2013)Rethinking Intermediality in a Digital Age,
De La Garza, Armida (2013) Facing the challenge of the daily experiences of the digital age, discussions of media differences or ‘dialogues' highlighting the ‘inter,' the ‘gap,' the ‘in-between,' the ‘incommensurability' between media are currently being replaced by discourses of the ‘enter' or ‘immersion,' and the ‘network logic' of a ‘convergence culture' in which we have a free flow of content over different media platforms. [Oral Presentation], Rethinking Intermediality in a Digital Age, Cluj Napoca, Romania , 24-OCT-13 - 26-OCT-13. [Details]
(2012)Inaugural Asian Conference on Film and Documentary,
De La Garza, Armida (2012) The Asian Conference on Film and Documentary (FilmAsia 2012. [Oral Presentation], Inaugural Asian Conference on Film and Documentary, Osaka, Japan , 02-NOV-12 - 04-NOV-12. [Details]
(2011)Cinema and the Museum,
De La Garza, Armida (2011) Moving Image and Institution: Cinema and the Museum in the 21st Century seeks to establish a new international forum for discussion of the physical and theoretical intersections between cinema, screen media and the moving image, and the museum and institutional art space. This international, interdisciplinary conference will run alongside a range of public events in and around Cambridge in early July, to draw attention to the converging interests of both Cinema and the Museum. [Oral Presentation], Cinema and the Museum, University of Cambridge, UK , 06-JUL-11 - 08-JUL-11. [Details]
(2010)Impure Cinema: Interdisciplinary and Multicultural Approaches to Cinema,
De La Garza, Armida (2010) Cinema has been widely acknowledged as a meeting point of all other arts. Joseph L. Anderson, for example, commenting on the 'commingling media' which participated in the genesis of Japanese cinema, reminds us of an old Buddhist saying, according to which 'all arts are one in essence'. In the same vein, Bazin even prophesied that the critic of the year 2050 would find 'not a novel out of which a play and a film had been made, but rather a single work reflected through three art forms, an artistic pyramid with three sides, all equal in the eyes of the critic'. Bazin's statement responds to a tendency, prevalent in the 1950s among French new wave critics and future filmmakers, of locating and privileging cinema's specificity as a medium, through which they hoped to safeguard the director's status as an auteur. Truffaut, for example, provocatively contended that a literary adaptation was valid 'only when written by a man of the cinema'. A first question thus derives from this conundrum:. [Oral Presentation], Impure Cinema: Interdisciplinary and Multicultural Approaches to Cinema, Leeds Art Gallery, Leeds, UK , 01-DEC-10 - 04-DEC-10. [Details]
(2010)A Film Policy for Times of Flexible Accumulation,
De La Garza, Armida (2010) Conference on Film Policy. [Conference Organising Committee Chairperson], A Film Policy for Times of Flexible Accumulation, National Film Library, Mexico City , 28-AUG-10 - 28-AUG-10. [Details]
(2010)The Globalization of Education and its Implications for the Development of Chinese Education,
De La Garza, Armida (2010) Teaching Communication in a Global Context: Internationalizing the Curriculum. [Invited Lectures (Conference)], The Globalization of Education and its Implications for the Development of Chinese Education, University of Nottingham Ningbo , 12-JUL-10 - 12-JUL-10. [Details]
(2006)Visual Synergies,
De La Garza, Armida (2006) Film and Documentary in Latin America. [Oral Presentation], Visual Synergies, University of Cambridge and Royal Holloway University of London , 23-JUN-06 - 25-JUN-06. [Details]
(2007)Realism in the Audiovisual Media,
De La Garza, Armida (2007) Conference on Realism. [Oral Presentation], Realism in the Audiovisual Media, University of Leeds , 03-DEC-07 - 05-DEC-07. [Details]
(2012)The Education of the Filmmaker: Views from Around the World,
De La Garza, Armida (2012) Inaugural Conference for the Lingnan University Centre for Cinema Studies. [Invited Lectures (Conference)], The Education of the Filmmaker: Views from Around the World, Lingnan University, Hong Kong , 22-MAY-12 - 25-MAY-12. [Details]
(2011)Film & Fashion: Unlocking the Synergies,
De La Garza, Armida (2011) Conference designed to engage the Fashion Industry in Ningbo, China. [Conference Organising Committee Chairperson], Film & Fashion: Unlocking the Synergies, Ningbo, China , 21-OCT-11 - 22-OCT-11. [Details]
(2012)Master-planning the Future: China, India and the West,
De La Garza, Armida (2012) Comparative Conference on Architecture in the West and some BRIC countries. [Conference Organising Committee Member], Master-planning the Future: China, India and the West, Suzhou, China , 18-OCT-12 - 19-OCT-12. [Details]
(2010)Interpreting Independence,
De La Garza, Armida (2010) Conference on the Bi-Centennary of Latin American Independence. [Oral Presentation], Interpreting Independence, Galway, Ireland , 05-JUN-10 - 06-JUN-10. [Details]
(2008)Latino/a USA Transnational Identities Conference,
De La Garza, Armida (2008) Conference on Latinos in the US held in Denmark. [Oral Presentation], Latino/a USA Transnational Identities Conference, University of Southern Denmark, Odense , 15-NOV-08 - 16-NOV-08. [Details]
(2008)Transnational Cinema in Globalizing Societies: Asia and Latin America Conference,,
De La Garza, Armida (2008) Comparative Conference on Transnational Cinema in Asia and Latin America. [Conference Organising Committee Chairperson], Transnational Cinema in Globalizing Societies: Asia and Latin America Conference,, Puebla, Mexico , 28-AUG-08 - 31-AUG-08. [Details]
(2014)Bolivarian Pan-nationalism as Alternative Transnationalism,
De La Garza Armida (2014) The presentation considers Transnational Cinema from a Latin American perspective. [Invited Lectures (Conference)], Bolivarian Pan-nationalism as Alternative Transnationalism, New York University Abu Dhabi , 10-MAY-14 - 13-MAY-14. [Details]

Committees

 CommitteeFunctionFrom / To
Community Engagement Committee member2014 /
China Working Group Member2013 /

Education

 YearInstitutionQualificationSubject
2005London School of Economics PHDInternational Studies: FIlm and Nationalism
2000University of London Royal Holloway MASTER OF ARTSPolitics
1992National University of Mexico UNAM BSCInternational Relations

Languages

 LanguageReadingWritingSpeaking
English FluentFluentFluent
Chinese FunctionalFunctionalFunctional
French FunctionalBasicFunctional
Spanish FluentFluentFluent

Outreach Activities

 Description

Screen Media and Fashion Workshop Day

Other Activities

 Description

Reviewer of post-doctoral Fellowships applications for the Research Foundation Flanders, Belgium

External Collaborators

 NameOrganisation / InstituteCountry
Charles Travis University of Texas, ArlingtonU.S.A.
Ding Peng Xian Jiaotong- Liverpool UniversityCHINA
Sam Russell National College of Art and DesignIRELAND
Eugenia Paulicelli New York UniversityU.S.A.
Pamela Church-Gibson London College of FashionUNITED KINGDOM
Vikram Pakrashi University College DublinIRELAND
Deborah Shaw University of PortsmouthUNITED KINGDOM
Keyan Tomaselli Kwa Zulu Natal UniversitySOUTH AFRICA
Pietari Käapa University of WarwickUNITED KINGDOM
Ruth Doughty Liverpool John Moores UniversityUNITED KINGDOM
Nick Rees-Roberts University of BristolUNITED KINGDOM
Sarah Street University of BristolUNITED KINGDOM