Biography
Following the completion of her PhD from Waterford Institute of Technology in 2008, Helen McGrath joined the staff of University College Cork as a marketing lecturer. Helen is currently the Director for the Early Start Programme in Management and Marketing in the European Union designed for International Students who wish to be introduced to the fundamental concepts and practice of management and marketing in the European Union. Helen is also responsible for teaching marketing modules both at undergraduate and postgraduate levels. Helen was previously employed by Waterford Institute of Technology both as a lecturer and as project information officer for EnAct (Enterprise in Action), a micro-enterprise development initiative designed to increase managerial capabilities of owner-managed businesses in south east Ireland. Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.
Research Interests
Helen McGrath is a lecturer in marketing in the department of management and marketing at University College Cork. She joined the department in 2009, having previously lectured at Waterford Institute of Technology. Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.
Publications
Book Chapters
| Year | Publication | |
|---|---|---|
| (2014) | 'Commission for the Economic Development of Rural Areas (CEDRA)' McGrath, H. and O'Toole, T. (2014) 'Commission for the Economic Development of Rural Areas (CEDRA)' In: Energising Ireland’s Rural Economy. A report launched by Mr. Enda Kenny on the 15th of April, 2014: CEDRA. [Details] | |
| (2013) | 'SME Development and the Role of Enterprise Supports' McGrath, H., & O’Toole, T. (2013) 'SME Development and the Role of Enterprise Supports' In: Supporting Enterprise and Entrepreneurship in Rural Ireland. Oakpark: Teagasc. [Details] |
Peer Reviewed Journals
| Year | Publication | |
|---|---|---|
| (2017) | 'The impact of social media on resource mobilisation in entrepreneurial firms' Drummond, Conor; McGrath, Helen; O'Toole, Thomas (2017) 'The impact of social media on resource mobilisation in entrepreneurial firms'. Industrial Marketing Management, [DOI] [CORA Link] [Details] | |
| (2017) | 'Extending the concept of familiness to relational capability: A Belgian micro-brewery study' McGrath, Helen; O’Toole, Thomas (2017) 'Extending the concept of familiness to relational capability: A Belgian micro-brewery study'. International Small Business Journal, 0 (0):1-26 [DOI] [CORA Link] [Details] | |
| (2017) | 'A relational lifecycle model of the emergence of network capability in new ventures' McGrath, Helen; O’Toole, Thomas; Marino, Lou ; Sutton-Brady, Catherine (2017) 'A relational lifecycle model of the emergence of network capability in new ventures'. International Small Business Journal, :1-25 [DOI] [CORA Link] [Details] | |
| (2017) | 'A process-based model of network capability development by a start-up firm' McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas (2017) 'A process-based model of network capability development by a start-up firm'. Industrial Marketing Management, [DOI] [CORA Link] [Details] | |
| (2016) | 'Using action research and action learning for entrepreneurial network capability development' McGrath, H;O'Toole, T (2016) 'Using action research and action learning for entrepreneurial network capability development'. Action Learning, 13 :118-138 [DOI] [Details] | |
| (2014) | 'A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms' McGrath, H. & O'Toole, T. (2014) 'A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms'. Industrial Marketing Management, 43 :897-910 [Details] | |
| (2017) | 'Strategic patterns in the development of network capability in new ventures' O'Toole, Thomas; McGrath, Helen (2017) 'Strategic patterns in the development of network capability in new ventures'. Industrial Marketing Management, [DOI] [CORA Link] [Details] | |
| (2016) | 'Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role' Kelleher, C. and McGrath, H. (2016) 'Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role'. Advances In Consumer Research, 44 [Details] | |
| (2016) | 'Using Action Research and Action Learning for Entrepreneurial Network Capability' McGrath, H. and O'Toole, T. (2016) 'Using Action Research and Action Learning for Entrepreneurial Network Capability'. Action Learning: Research and Practice, 13 (2):118-138 [Details] | |
| (2014) | 'A cross-cultural comparison of the network capability development of entrepreneurial firms' McGrath, H;O'Toole, T (2014) 'A cross-cultural comparison of the network capability development of entrepreneurial firms'. Industrial Marketing Management, 43 :897-910 [DOI] [Details] | |
| (2013) | 'Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network' McGrath, H;O'Toole, T (2013) 'Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network'. Industrial Marketing Management, 42 :1141-1153 [DOI] [Details] | |
| (2011) | 'Critical issues in research design in participatory action research in an SME development context' McGrath, H. and O’Toole, T. (2011) 'Critical issues in research design in participatory action research in an SME development context'. Journal of European Industrial Training, [Details] | |
| (2011) | 'Challenges in implementing the market-as-networks approach to marketing for SMEs' McGrath, H and O'Toole, T (2011) 'Challenges in implementing the market-as-networks approach to marketing for SMEs'. Irish Marketing Review, 21 (1/2):58-65 [Details] | |
| (2010) | 'The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland' McGrath, H; O'Toole, T; (2010) 'The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland'. Journal of Business Marketing Management, 4 (1):27-49 [Details] |
Conference Publications
| Year | Publication | |
|---|---|---|
| (2016) | International Marketing and Purchasing Conference Drummond, C., McGrath, H., O’Toole, T. (2016) A Study of social media's impact on network actor and resource mobilisation in entrepreneurial firms International Marketing and Purchasing Conference [Details] | |
| (2016) | IMP Symposium, Uppsala University McGrath, H., Sutton-Brady, C. (2016). (2016) Using Action Research for Network Studies IMP Symposium, Uppsala University [Details] | |
| (2016) | International Marketing and Purchasing Conference McGrath, H. and O'Toole, T. (2016) Entrepreneurial firms' strategizing for network capability in use International Marketing and Purchasing Conference [Details] | |
| (2016) | Academy of Marketing Conference McGrath, H. and O'Toole, T. (2016) Macro-environment framing the coopetitive practices of the micro-brewing industry in Georgia, USA Academy of Marketing Conference [Details] | |
| (2015) | UFHRD Conference McGrath, H. and O’Toole, T. (2015) Using Action Research for Entrepreneurial Network Capability Development UFHRD Conference [Details] | |
| (2015) | IMP Symposium, University of Lugano McGrath, H., Sutton-Brady, C. (2015) Action Research and the IMP Tradition IMP Symposium, University of Lugano [Details] | |
| (2015) | Academy of Marketing McGrath, H. and O’Toole, T. (2015) The Marketing Practices of Craft Firms – Transactions, Relationships and Social Media Academy of Marketing [Details] | |
| (2015) | Industrial Marketing and Purchasing Conference McGrath, H. and O’Toole, T. (2015) Co-opetition as Practice: The Case of the Georgian Micro-Brewers Industrial Marketing and Purchasing Conference [Details] | |
| (2011) | International Marketing and Purchasing Conference McGrath, H., O’Toole, T. and Sutton-Brady, C. (2011) The Evolution of Network Capability in an SME Context International Marketing and Purchasing Conference [Details] | |
| (2010) | International Conference on Networks, Learning and Entrepreneurship McGrath, H; O'Toole, T; (2010) Reviewing Enterprise Policy and Supports to SMEs in Ireland with a Network Capability Building Lens International Conference on Networks, Learning and Entrepreneurship Aberystwyth, Wales, [Details] | |
| (2010) | 26th IMP Conference McGrath, H; O'Toole, T; (2010) Action Learning Methodologies and the IMP Tradition: Application to Capability Building in SMEs 26th IMP Conference Corvinus University of Budapest, [Details] | |
| (2009) | 4th IMP Conference in Asia McGrath, H. & O¿Toole, T. Sutton-Brady, C. ; (2009) SME Networks Perceptions: The Case of a Small ICT Firm 4th IMP Conference in Asia Kuala Lumpur, Malaysia, [Details] | |
| (2009) | Business Market Management Conference McGRATH, H. & O¿TOOLE, T. ; (2009) Realizing Networks: The case of Irish and Finnish SMEs Business Market Management Conference Copenhagen Business School, [Details] | |
| (2008) | International Marketing and Purchasing Conference McGRATH, H. & O¿TOOLE, T. ; (2008) Implementing a relational capability framework through an SME network International Marketing and Purchasing Conference Uppsala University, [Details] | |
| (2007) | International Marketing and Purchasing Conference - Doctoral Consortium McGRATH, H. ; (2007) The Creation of Marketing Relational Capabilities through SME Networks International Marketing and Purchasing Conference - Doctoral Consortium Manchester Business School, [Details] | |
| (2004) | Institute for Small Business Affairs Conference O¿GORMAN, B., MYTHEN, S. & McGRATH, H. ; (2004) Joining the Dots¿An integrative model developing SMEs in rural Ireland Institute for Small Business Affairs Conference Newcastle, [Details] | |
| (2004) | 3rd Rural Entrepreneurship Conference O¿GORMAN, B., MYTHEN, S. & McGRATH, H. ; (2004) Joining the dots ¿ A rural enterprise programme case study 3rd Rural Entrepreneurship Conference University of Paisley, [Details] | |
| (2013) | 29th annual International Marketing and Purchasing Conference O’Toole, T. and McGrath, H. (2013) Evolving Network Capability in the Entrepreneurial Firm 29th annual International Marketing and Purchasing Conference [Details] | |
| (2013) | Irish Academy of Management McGrath, H., Murphy, L., O'Toole, T. (2013) You can't choose your family but can you use their networks? Connecting family capital to entrepreneurial firms Irish Academy of Management [Details] | |
| (2013) | 29th annual International Marketing and Purchasing Conference McGrath, H. and O’Toole, T. (2013) A Cross-Cultural Comparison of the Network Capability Enablers and Inhibitors in Entrepreneurial Firms 29th annual International Marketing and Purchasing Conference [Details] | |
| (2013) | Irish Academy of Management Conference O’Toole, T. and McGrath, H. (2013) Do Enterprise Policy and Supports to SMEs in Ireland and Belgium support the development of Network Capability? Irish Academy of Management Conference [Details] | |
| (2013) | 6th International Conference on Business Market Management McGrath, H and O'toole, T. (2013) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms 6th International Conference on Business Market Management [Details] | |
| (2012) | IMP Conference, Rome McGrath, H. and O' Toole, T. (2012) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms IMP Conference, Rome [Details] | |
| (2014) | International Marketing and Purchasing McGrath, H., O'Toole, T., Johnston, W., Marino, L. (2014) Delimiting the network context of the entrepreneurial firm – the reliance on local nets International Marketing and Purchasing [Details] | |
| (2014) | Babson Conference McGrath, H., O'Toole, T., Johnston, W., Marino, L. (2014) An Empirical Investigation of the Emergence of Network Capability in Entrepreneurial Firms Babson Conference [Details] |
Articles
| Year | Publication | |
|---|---|---|
| (2005) | EnAct Final Evaluation Report. Waterford, Waterford Institute of Technology. McGRATH, H. ; (2005) EnAct Final Evaluation Report. Waterford, Waterford Institute of Technology. Articles [Details] |
Professional Activities
Honours and Awards
| Year | Title | Awarding Body | |
|---|---|---|---|
| 2005 | PhD Scholarship | Irish Research Council for the Humanities and Social Sciences |
Professional Associations
| Association | Function | From / To | |
|---|---|---|---|
| International Marketing and Purchasing Group | Member | / |
Employment
| Employer | Position | From / To | |
|---|---|---|---|
| University College Cork | Lecturer | 01-SEP-09 / | |
| Waterford Institute of Technology | Lecturer | 01-SEP-08 / 31-AUG-09 | |
| Waterford Institute of Technology | Full Time Phd | 01-SEP-05 / 31-AUG-08 | |
| Waterford Institute of Technology | Lecturer | 01-SEP-02 / 01-SEP-03 | |
| Waterford Institute of Technology | Information Officer, EnAct, an EU Innovative Actions Programme | 01-SEP-03 / 02-MAY-05 |
Education
| Year | Institution | Qualification | Subject | |
|---|---|---|---|---|
| 2000 | University College Cork | BCOMM | Business-to-business Marketing; International Marketing; New Product Development; Small Business Ventures; Human Resource Management and Marketing Research Project | |
| 2001 | University College Dublin | MBS | E-Commerce | |
| 2008 | Waterford Institute of Technology | PHD | Developing a Relational Capability Construct for SME Network Marketing using Cases and Evidence from Irish and Finnish SMEs | |
| 2012 | University College Cork | Postgraduate Diploma in Teaching and Learning in Higher Education | Teaching and Learning | |
| 2011 | University College Cork | Certificate in Teaching and Learning in Higher Edu | Teaching and Learning |
Teaching Activities
Teaching Interests
Modules Taught
| Term (ID)) | Title | Link | Subject | |
|---|---|---|---|---|
| 2019 | Business Networks | MG4041 | Business Networks |
Research Information
Internal Collaborators
| Name | Institute | Country | |
|---|---|---|---|
| Dr Carol Kelleher | University College Cork | ||
| Dr Linda Murphy | University College Cork |
External Collaborators
| Name | Organisation / Institute | Country | |
|---|---|---|---|
| Dr Thomas O'Toole | Waterford Institute of Technology | IRELAND | |
| Prof Wesley J. Johnston | Georgia State University | U.S.A. | |
| Prof Louis Marino | University of Alabama | U.S.A. | |
| Dr Catherine Sutton Brady | University of Sydney | AUSTRALIA |