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4. Claire O'Neill

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Biography

Claire O'Neill (MSc. PhD) is a college lecturer in ethics and marketing at University College Cork (UCC). Her teaching and research interests are focused on the ethical implications of business and marketing decisions on society. Claire has a particular interest in sustainable consumption and the ways in which our sustainable behaviour patterns are developed. Claire has collaborated with Green-Schools Ireland (a Foundation of Environmental Education (FEE) programme, known internationally as Eco-Schools) which aims to develop and maintain sustainable behaviours among primary and secondary schoolchildren. The purpose of this programme is to empower young people to be the change our sustainable world needs by engaging them in action-oriented learning and citizenship. In line with this, Claire also volunteers and mentors students as part of UCC Green Campus, a third-level initiative similar to Green-Schools. Claire is currently Co-Director of the MSc in Management and Marketing. Claire holds a BSc. from University College Cork (2007), an MSc. from Dublin Institute of Technology (2009) and a PhD from University College Cork (2015). ‍

Research Interests

Claire’s research interest is in marketing ethics with a particular focus on sustainable consumption.  Current research focuses on the ethics of consumption, behaviour change, social marketing and researching children’s perspectives on sustainability. Other interests include advertising ethics, CSR and the impact of marketing on society.

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Publications

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Conference Publications

	Year	Publication
	(2015)	48th Academy of Marketing Conference O'Neill, C. and Buckley, J. (2015) Understanding the 'green' consumer: the internal factors that prompt behaviour in an everyday context 48th Academy of Marketing Conference [Details]
	(2015)	International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium O'Neill, C. and Buckley, J. (2015) The Green-Schools Effect: Exploring the development of sustainable behaviours in Ireland International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium [Details]
	(2015)	48th Academy of Marketing Conference O’Neill, C. and Buckley, J. (2015) Segmentation of the green consumer market: A renewed typology 48th Academy of Marketing Conference [Details]
	(2014)	47th Academy of Marketing Conference O’Neill, C. and Buckley, J. (2014) Exploring the role of an environmental education programme in the development of pro-environmental behaviours in the home 47th Academy of Marketing Conference Bournemouth, UK, , 08-JUL-14 - 10-JUL-14 [Details]
	(2011)	14th Annual Conference of the Irish Academy of Management O’Neill, C. and Buckley, J. (2011) Exploring the Choices of Non-Simplifiers 14th Annual Conference of the Irish Academy of Management Dublin, Ireland, , 01-SEP-11 - 02-SEP-11 [Details]
	(2012)	ISM-Open Conference Social Marketing and Socially Responsible Management O’Neill, C. and Buckley, J. (2012) Exploring the Impact of Social Marketing on Sustainable Consumption: The Green Schools Programme ISM-Open Conference Social Marketing and Socially Responsible Management Milton-Keynes, UK, , 09-MAY-12 - 09-MAY-12 [Details]
	(2012)	45th Academy of Marketing Conference O’Neill, C. and Buckley J. (2012) Exploring Consumer Perspectives on Sustainable Consumption 45th Academy of Marketing Conference Southampton, UK, , 02-JUL-12 - 05-JUL-12 [Details]

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Professional Activities

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Committees

	Committee	Function	From / To
	Business School Group on Academic Standards	Member	2015 /
	Taskforce on Academic Standards and Processes	Member	2014 / 2015
	UCC Green Campus	Member	2014 /

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Teaching Activities

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Teaching Interests

Claire teaches on both undergraduate and postgraduate modules including some of the following:
 
MG3019 Business Ethics
MG6303 Ethical Issues in Business
MG4045 Marketing and Society
MG6507 Ethics and Sustainability
MG4031 Marketing Practice 
MG2200 Early Start Programme in Management and Marketing 
MG1836 Marketing in Heritage Tourism
MG6019 Management and Marketing of Museums
MG6302 Introduction to Marketing


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Current Postgraduate Students

	Student	Degree Type
	Hanley Sorcha Mairead	Masters Degree by Research
	O Connell Rory Dominic	Masters Degree by Research

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Modules Taught

	Term (ID))	Title	Link	Subject
	2018	Work Place Skills	MG6335	Work Place Skills
	2018	Marketing and Society	MG4045	Marketing and Society
	2018	Ethical Issues in Business	MG6303	Ethical Issues in Business