Research Profile

Mary McCarthy

Biography

Summary biography

Mary Mc Carthy obtained a BSc degree in Food Business from University College Cork, IRL, an MBA from St Josephs University, USA and a PhD from University of Reading, UK.  She was a Research Associate at University College Cork from where she moved to a Lectureship post in the Department of Food Business & Development, UCC.  She is currently a Professor in Marketing in Cork University Business School and a member of the HRB Centre for Health and Diet Research. She has published well over 40 peer-reviewed international journal articles and over the last decade she has carried out research on a range of issues related to the factors influencing food choice. This has involved the use of a number of social psychology models to consider food choice issues at product and dietary choice levels. She has also explored the issues surrounding consumer behaviour and perceived risk with special reference to risk communication. Mary is currently involved in three significant funded research projects that are concerned with understanding the factors underpinning food choices. These projects reflect her core research interests: healthy eating behaviour; consumer acceptance of novel foods/technologies and the determinant of food choice.

Working as a member of the research teams of the HRB Centre for Health and Diet (lead by Professor Ivan Perry, Department of Epidemiology and Public Health) and the National Adult Nutrition Survey (lead by Professor Albert Flynn, School of Food and Nutritional Sciences) has facilitated joint data collection and the creation of significant data sets that link objective data on factors such as health status and quality of diet with subjective data associated with attitudes and beliefs. This work should help support effective food and health policy development. She also works closely with others nationally (e.g. The Ashtown Food Research Centre; UCD) and internationally (e.g. University of Newcastle; Queens University).

Mary has published widely, has co-authored a number of book chapters and has presented at many international conferences. To date Mary has secured in the region of €1.2m in research funding from sources such as FIRM, SAFEFOOD, TEAGASC and the HRB.  
Her teaching interests in Food Marketing include: consumer behaviour; consumer acceptance of novel technologies; and determinants of behaviour and behavioural change. 

Research Interests

My research interests lie in the field of consumer food behaviours. I seek to explore the social, cognitive and economic factors that influence food consumption patterns and specific food choices. I seek to recognise and understand attitudes, beliefs, norms and consumer characteristics on consumer behaviour in food markets and am concerned with understanding such issues as changes in consumption based on life stage, utilisation of cues in quality belief formation, consumer concepts of self and the influence of social norms on behaviour.  The diversity of issues of interest requires both qualitative and quantitative approaches to research and the application of a variety of analytical theories and frameworks.

Publications

Peer Reviewed Journals

 YearPublication
(2017)'The climatic impact of food consumption in a representative sample of Irish adults and implications for food and nutrition policy'
Hyland, John J.; Henchion, Maeve; McCarthy, Mary; McCarthy, Sinéad N. (2017) 'The climatic impact of food consumption in a representative sample of Irish adults and implications for food and nutrition policy'. Public Health Nutrition, 20 (4):726-738 [DOI] [CORA Link] [Details]
(2017)'Beef quality attributes: A systematic review of consumer perspectives'
Henchion, Maeve M.; McCarthy, Mary; Resconia,Virginia C. (2017) 'Beef quality attributes: A systematic review of consumer perspectives'. Meat Science, 128 :1-7 [DOI] [CORA Link] [Details]
(2017)'Influences on the food choices and physical activity behaviours of overweight and obese pregnant women: A qualitative stud'
O’Brien, Orna A.; Lindsay, Karen L.; McCarthy, Mary; McGloin, Aileen F.; Kennelly, Maria; Scully, Helena A.; McAuliffe, Fionnuala M. (2017) 'Influences on the food choices and physical activity behaviours of overweight and obese pregnant women: A qualitative stud'. Midwifery, 47 :28-35 [DOI] [CORA Link] [Details]
(2016)'Pregnancy, exercise and nutrition research study with smart phone app support(Pears): Study protocol of a randomized controlled trial'
Kennelly, M.A Ainscough, K., Lindsay, K., Gibney, E. McCarthy, M. and McAuliffe, F.M (2016) 'Pregnancy, exercise and nutrition research study with smart phone app support(Pears): Study protocol of a randomized controlled trial'. Contemporary Clinical Trials, 46 :92-99 [DOI] [Details]
(2015)'Examining the Media Portrayal of Obesity Through the Lens of the Common Sense Model of Illness Representations'
De Brun, A,McCarthy, M,McKenzie, K,McGloin, A (2015) 'Examining the Media Portrayal of Obesity Through the Lens of the Common Sense Model of Illness Representations'. Health Communication, 30 :430-440 [DOI] [Details]
(2015)'Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods'
Naughton, P,McCarthy, M,McCarthy, S (2015) 'Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods'. Food Quality and Preference, 46 :173-183 [DOI] [Details]
(2015)'Deconstructing consumer discipline How self-management is experienced in the marketplace'
Cronin, JM,McCarthy, M,Delaney, M (2015) 'Deconstructing consumer discipline How self-management is experienced in the marketplace'. European Journal of Marketing, 49 :1902-1922 [DOI] [Details]
(2014)'Meat consumption: Trends and quality matters'
Henchion, M,McCarthy, M,Resconi, VC,Troy, D (2014) 'Meat consumption: Trends and quality matters'. Meat Science, 98 :561-568 [DOI] [Details]
(2014)'Weight stigma and narrative resistance evident in online discussions of obesity'
De Brun, A., McCarthy, M., McKenzie, K. and McGloin, A. (2014) 'Weight stigma and narrative resistance evident in online discussions of obesity'. Appetite, 72 :73-81 [DOI] [Details]
(2014)'Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review'
O’Brien, O., Gibney, E., McCarthy, M., Lindsay, K., and McAuliffe, F. (2014) 'Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review'. European Journal of Clinical Nutrition, [Details]
(2014)'Creeping edgework: carnivalesque consumption and the social experience of health risk'
Cronin, J., McCarthy, M. and Collins, A. (2014) 'Creeping edgework: carnivalesque consumption and the social experience of health risk'. Sociology of health & illness, [DOI] [Details]
(2014)'The bigger society: considering lived consumption experiences in managing social change around obesity'
Cronin, J., McCarthy, M., Brennan, M. and McCarthy, S. (2014) 'The bigger society: considering lived consumption experiences in managing social change around obesity'. European Journal of Marketing, [Details]
(2014)'Saints, Sinners and Non-believers: The moral space of food. A qualitative exploration of beliefs and perspectives on healthy eating of Irish adults aged'
Delaney, M. and McCarthy, M. (2014) 'Saints, Sinners and Non-believers: The moral space of food. A qualitative exploration of beliefs and perspectives on healthy eating of Irish adults aged'. Appetite, 73 :105-113 [Details]
(2014)'Paradox, Performance and Food: Managing difference in the construction of femininity'
Cronin, J., McCarthy M., Newcombe, M. and McCarthy, S. (2014) 'Paradox, Performance and Food: Managing difference in the construction of femininity'. Consumption, Markets and Culture, [DOI] [Details]
(2014)'Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity'
Cronin, J., McCarthy, M., and Collins, A. (2014) 'Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity'. Consumption, Markets and Culture, 17 (1):2-28   [DOI] [Details]
(2013)'Complexity and Conundrums: Citizens' evaluations of potentially contentious novel food technologies using a deliberative discourse approach'
Greehy, G., McCarthy, M., Henchion, M. McCarthy, S. and Dillion, E. (2013) 'Complexity and Conundrums: Citizens' evaluations of potentially contentious novel food technologies using a deliberative discourse approach'. Appetite, 70 :37-46 [Details]
(2012)'The Emergence and Portrayal of Obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009'
De Brun, A.,McKenzie, K.,McCarthy, M. and McGloin, A. (2012) 'The Emergence and Portrayal of Obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009'. Health Communication, 27 :389-398 [DOI] [Details]
(2012)'Technological Innovation – A Route Towards Sustainability'
Kavanagh, G., Henchion, M., McCarthy, M., McCarthy, S. and Williams, G. (2012) 'Technological Innovation – A Route Towards Sustainability'. International Journal on Food System Dynamics, 3 (1):35-49 [Details]
(2012)'Eat like a man’’. A social constructionist analysis of the role of food in men’s lives'
Newcombe, M., McCarthy., M., Cronin, J. and McCarthy, S. (2012) 'Eat like a man’’. A social constructionist analysis of the role of food in men’s lives'. Appetite, 59 (2):391-398 [Details]
(2011)'The prospect for acceptance of animal cloning in the european food chain: early insights from an Irish sentinal group'
Murphy, C., Henchion, M. McCarthy, M. and Williams, G.A. (2011) 'The prospect for acceptance of animal cloning in the european food chain: early insights from an Irish sentinal group'. AgBioForum, 14 (2):83-93 [Details]
(2011)'Food Choice and Health Across the Life-course: A qualitative study examining food choice in older Irish adults'
Delaney M. and McCarthy M. (2011) 'Food Choice and Health Across the Life-course: A qualitative study examining food choice in older Irish adults'. Journal of Food Products Marketing, 17 (2-3):114-140 [Details]
(2011)'Preventing Game Over: A study of the situated food choice influences within the videogames subculture'
Cronin J. and McCarthy M. (2011) 'Preventing Game Over: A study of the situated food choice influences within the videogames subculture'. Journal of Social Marketing, 1 (2):133-153 [Details]
(2011)'Food and Fast Games: An ethnographic exploration of food consumption complexity among the videogames subculture'
Cronin J. and McCarthy M. (2011) 'Food and Fast Games: An ethnographic exploration of food consumption complexity among the videogames subculture'. British Food Journal, 113 (6):720-743 [DOI] [Details]
(2008)'Speciality food orientation of food related lifestyle (FRL) segments in Great Britain'
Wycherley, A., McCarthy, M. amd Cowan, C. (2008) 'Speciality food orientation of food related lifestyle (FRL) segments in Great Britain'. Food Quality and Preference, 19 (5):498-510 [Details]
(2007)'Parents' perceptions of pork sausages as a meal solution'
McCarthy, P. and McCarthy, M. (2007) 'Parents' perceptions of pork sausages as a meal solution'. Journal of Food Products Marketing, 13 (4):1-22 [Details]
(2007)'The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments'
Buckley, M., Cowan, C., McCarthy, M. (2007) 'The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments'. Appetite, 49 :600-617 [DOI] [Details]
(2007)'An investigation into the determinants of commitment to organic farming in Ireland'
McCarthy, M., O'Reilly, S., O'Sullivan, A. and Guerin, P. (2007) 'An investigation into the determinants of commitment to organic farming in Ireland'. Journal of Farm Management, 13 (2):135-152 [Details]
(2006)'Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day'
Collins, A. and McCarthy, M. (2006) 'Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day'. Food Economics, 2 (3/4):205-213 [Details]
(2005)'The convenience consumer and food-related lifestyles in Great Britain'
Buckley, M., Cowan, C., McCarthy, M. and O' Sullivan, C. (2005) 'The convenience consumer and food-related lifestyles in Great Britain'. Journal of Food Products Marketing, 11 (3):3-25 [Details]
(2005)'Consumers' Perception of Risk: The Case of Beef Purchases in Irish Supermarkets'
Hornibrook, S.A., McCarthy M. and Fearne A. (2005) 'Consumers' Perception of Risk: The Case of Beef Purchases in Irish Supermarkets'. International Journal of Retail & Distribution Mgt, 33 (10):701-715 [Details]
(2005)'Means-End Chain theory applied to Irish convenience food consumers'
De Boer, M. and McCarthy, M. (2005) 'Means-End Chain theory applied to Irish convenience food consumers'. Options Mediterraneennes, 64 :59-73 [Details]
(2004)'Does the reduced Food-Related Lifestyle questionnaire correctly classify new consumers?'
DeBoer, M., McCarthy, M. and Cowan, C. (2004) 'Does the reduced Food-Related Lifestyle questionnaire correctly classify new consumers?'. Journal of Food Products Marketing, 10 (1):1-24 [Details]
(2004)'Irish consumer perceptions of meat hazards and use of extrinsic information cues'
McCarthy, M. and Henson, S.J. (2004) 'Irish consumer perceptions of meat hazards and use of extrinsic information cues'. Food Economics, 1 (2):101-106 [Details]
(2004)'Segmenting Irish food consumers using the Food-Related Lifestyle Instrument'
Ryan, I., Cowan, C., McCarthy, M. and O'Sullivan, C. (2004) 'Segmenting Irish food consumers using the Food-Related Lifestyle Instrument'. Journal of International Food & Agribusiness Marketing, 16 (1):89-114 [Details]
(2009)'Food risk communication: Some of the problems and issues faced by communicators on the Island of Ireland (IOI)'
McCarthy, M. and Brennan, M. (2009) 'Food risk communication: Some of the problems and issues faced by communicators on the Island of Ireland (IOI)'. Food Policy, 34 :549-556 [DOI] [Details]
(2008)'Media Risk Communication - what was said by whom and how was it interpreted'
McCarthy, M., Brennan, M., De Boer, M. and Ritson, C (2008) 'Media Risk Communication - what was said by whom and how was it interpreted'. Journal of Risk Research, 11 :375-394 [DOI] [Details]
(2007)'Why do consumers deviate from best microbiological food safety advice? An examination of 'high-risk' consumers on the island of Ireland'
Brennan, M., McCarthy, M. and Ritson, C. (2007) 'Why do consumers deviate from best microbiological food safety advice? An examination of 'high-risk' consumers on the island of Ireland'. Appetite, 49 :405-418 [DOI] [Details]
(2007)'Who is at risk and what do they know? Segmenting a population on their food safety knowledge'
McCarthy, M., Brennan, M., Kelly, A.L., Ritson, C., DeBoer, M. and Thompson, N. (2007) 'Who is at risk and what do they know? Segmenting a population on their food safety knowledge'. Food Quality and Preference, 18 (2):205-217 [Details]
(2006)'Food hazard characteristics and risk reduction behaviour: the view of consumers on the island of Ireland'
McCarthy, M., Brennan, Ritson, C. and De Boer, M (2006) 'Food hazard characteristics and risk reduction behaviour: the view of consumers on the island of Ireland'. British Food Journal, 108 (10):875-891 [Details]
(2006)'The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain'
Mahon, D., Cowan, C., and McCarthy, M. (2006) 'The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain'. Food Quality and Preference, 17 :474-481 [DOI] [Details]
(2005)'Public Understanding of Food Risk Issues and Food Risk Messages on The Island of Ireland: The Views of Food Safety Experts'
De Boer, M., McCarthy, M., Brennan, M., Kelly, A. and Ritson, C. (2005) 'Public Understanding of Food Risk Issues and Food Risk Messages on The Island of Ireland: The Views of Food Safety Experts'. Journal of Food Safety, 25 (*):241-265 [Details]
(2005)'Perceived risk and risk reduction strategies in the choice of beef by Irish consumers'
McCarthy, M.,and Henson, S. (2005) 'Perceived risk and risk reduction strategies in the choice of beef by Irish consumers'. Food Quality and Preference, 16 :435-445 [DOI] [Details]
(2004)'Customer perceptions of calcium enriched orange juice'
Morris, D. McCarthy M. and O'Reilly, S. (2004) 'Customer perceptions of calcium enriched orange juice'. Agribusiness Discussion Paper Series, 42 (*):1-21 [Details]
(2004)'The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market'
de Boer, M., McCarthy, M., Cowan, C. and Ryan, I. (2004) 'The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market'. Food Quality and Preference, 15 :155-165 [DOI] [Details]
(2002)'Irish Consumers' Food Safety Concerns, Knowledge of Safe Food Practices and Awareness of Institutional Structures to Ensure Safety of Irish Beef'
Riordan, N., Cowan, C. and McCarthy, M.; (2002) 'Irish Consumers' Food Safety Concerns, Knowledge of Safe Food Practices and Awareness of Institutional Structures to Ensure Safety of Irish Beef'. Journal of Food Safety, 22 (1):1-16 [Details]
(2002)'Irish consumer preference for organic meat'
Donovan, P. and McCarthy, M.; (2002) 'Irish consumer preference for organic meat'. British Food Journal, 104 (3/4/5):353-370 [Details]
(2002)'Food-related lifestyle segments in Ireland with a convenience orientation'
Ryan, I., Cowan C., McCarthy M.and O'Sullivan C.; (2002) 'Food-related lifestyle segments in Ireland with a convenience orientation'. Journal of International Food & Agribusiness Marketing, 14 (4):29-47 [Details]
(2001)'Psychological, Attitudinal and Behavioural Characteristics of Irish Speciality Cheese Customers'
McCarthy M., O'Reilly S. & Cronin M.; (2001) 'Psychological, Attitudinal and Behavioural Characteristics of Irish Speciality Cheese Customers'. British Food Journal, Vol. 103 (5):313-330 [Details]
(2001)'Trends in the Irish Beef Market during the 1990s - identification and analysis of the change driver'
McCarthy M. ; (2001) 'Trends in the Irish Beef Market during the 1990s - identification and analysis of the change driver'. Economika, 29 (391):79-90 [Details]
(1999)'Pre-identification of the First Buyers of a new Food Product'
McCarthy, M., O'Reilly, S. & O'Sullivan, C.; (1999) 'Pre-identification of the First Buyers of a new Food Product'. British Food Journal, 101 (11):842-856 [Details]

Book Chapters

 YearPublication
(2011)'Speciality Food Segments in Great Britian'
McCarthy, M. Cowan, C. and Wycherley A. (2011) 'Speciality Food Segments in Great Britian' In: A Resilient European Food Industry in a Challanging World. New york: Nova Science Publishers, Inc. [Details]
(2008)'Food choice in Ireland: The potential influences on food consumption during teenage years'
McCarthy, M & Collins, A. (2008) 'Food choice in Ireland: The potential influences on food consumption during teenage years' In: New perspectives on Knowledge, Attitudes & Practices in Health. -: Nova Science Publishers, Inc. [Details]
(2007)'Consumers attitudes towards convenience foods'
Buckley, M., Cowan, C. and McCarthy, M. (2007) 'Consumers attitudes towards convenience foods' In: Understanding consumers of food products. -: Woodhead Publishing. [Details]
(2007)'Meeting the demands of the consumer today and tomorrow: trends and lifestyles- with particular reference to food related lifestyles in Britain'
Cowan, C., Buckley, M., Mahon, D. and McCarthy, M. (2007) 'Meeting the demands of the consumer today and tomorrow: trends and lifestyles- with particular reference to food related lifestyles in Britain' In: Gaining the edge in pork and poultry production. Netherland: Wageningen Academic Publishers. [Details]
(2006)'Consumers and convenience foods'
Buckley, M., Cowan, C. and McCarthy, M. (2006) 'Consumers and convenience foods' In: Understanding consumers of food products. Cambridge, England: CRC Press. [Details]
(2004)'Organic food consumers - The Irish case'
O'Reilly, S. McCarthy, M.,O'Dovonan, P and Howlett, B.; (2004) 'Organic food consumers - The Irish case' In: Marketing Trends for Organic Food in the Advent of the 21st Century. Singapore: World Scientific Publishing Co. [Details]

Other Journals

 YearPublication
(2004)'Consumer behaviour and supermarket strategies: understanding the market for beef in Ireland'
Hornibrooke, S. and McCarthy, M.; (2004) 'Consumer behaviour and supermarket strategies: understanding the market for beef in Ireland' Working Paper Series,Kent Business School (KBS), University of Kent, 70 :1-23. [Details]
(2003)'Consumer segments identified in the Irish Market'
Cowan, C., Ryan, I., McCarthy, M. O’Sullivan, C; (2003) 'Consumer segments identified in the Irish Market' NFC Food-Related Lifestyle Workshop paper, * :*-*. [Details]
(2003)'Consumer segments in Great Britain, Food-Related Lifestyle'
Cowan, C., Buckley, M., McCarthy, M. Mahon, D.; (2003) 'Consumer segments in Great Britain, Food-Related Lifestyle' NFC Workshop paper, * :*-*. [Details]
(2002)'Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef '
Riordan N., Cowan C. & McCarthy M.; (2002) 'Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef ' Farm and Food, Spring :*-*. [Details]
(2001)'Irish consumers’ willingness to pay for safer beef'
Riordan N., Cowan C. & McCarthy M.; (2001) 'Irish consumers’ willingness to pay for safer beef' Farm and Food, Autumn :*-*. [Details]

Conference Publications

 YearPublication
(2012)International Conference on Science Communication
Greehy, G. McCarthy, M., Henchion, M., Dillon, E. and S. McCarthy (2012) Food for Thought: How Citizens Frame and Process Information about Novel Food Technologies International Conference on Science Communication Nancy France, , 04-SEP-12 - 07-SEP-12 , pp.1-7   [Details]
(2010)119th EAAE Seminar Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments
Murphy, C; Henchion, M; McCarthy, M; Williams, G; (2010) Prospects for Food from Cloned Animals: An insight into Irisk stakeholder opinions 119th EAAE Seminar Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments [Details]
(2010)119th EAAE Seminar Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments
Kavanagh, G; Henchion, M; McCarthy, M; Williams, G; (2010) Towards a refined model for the investigation of technological innovation in the context of the modern Irish food industry 119th EAAE Seminar Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments [Details]
(2010)The Economics of Food, Food Choice and Health, 1st Joint EAAE/ AAEA Seminar
Keown L., McCarthy S. and McCarthy M. (2010) Segmentation Analysis of Food Choice Motives In Irish Adults The Economics of Food, Food Choice and Health, 1st Joint EAAE/ AAEA Seminar [Details]
(2007)IFMA, 16th Congress
McCarthy, M., O'Reilly, S., O'Sullivan, A. & Guerin, P. ; (2007) An investigation into the determinants of commitment to organic farming in Ireland IFMA, 16th Congress Cork, Ireland, , 15-JUL-07 - 20-JUL-07 , pp.718-732 [Details]
(2005)The Economics and Policy of Diet and Health 97th European Association of Agricultural Economists Conference
Collins A. and McCarthy M. ; (2005) Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day The Economics and Policy of Diet and Health 97th European Association of Agricultural Economists Conference [Details]
(2005)Developing Entrepreneurship abilities to feed the world in a sustainable way, IFMA, 15th Congress
McCarthy, M. (2005) The impact of experience and consumer perceptions on perceived risk and risk reduction behaviour - the case of beef Developing Entrepreneurship abilities to feed the world in a sustainable way, IFMA, 15th Congress Campinas, SP, Brazil, , 14-AUG-05 - 19-AUG-05 , pp.112-123 [Details]
(2005)Developing Entrepreneurship Abilities to Feed the Worls in a Sustainable Way, IFMA (International Farm Management Association) 15th International Congress
O'Reilly, S. and McCarthy, M. (2005) Trends in the Irish Beef market during the 1990s - identification and analysis of change drivers . In: IFMA (International Farm Management Association) 15th International Congress Committee eds. Developing Entrepreneurship Abilities to Feed the Worls in a Sustainable Way, IFMA (International Farm Management Association) 15th International Congress Campinas, Brazil, , 14-AUG-05 - 19-AUG-05 , pp.225-235 [Details]
(2003)Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks, 82nd EAAE Seminar
McCarthy M. and Henson S.; (2003) Perceived Risk and Beef Consumption: The Irish Case Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks, 82nd EAAE Seminar Bonn, Germany, , 14-MAY-03 - 16-MAY-03 , pp.323-334 [Details]
(2003)Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar
Buckley M., Cowan C., McCarthy M. and O'Sullivan C.; (2003) The Convenience Consumer and food-related lifestyles in Great Britian Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar Chania, Greece, , 02-SEP-03 - 02-SEP-03 [Details]
(2002)Paradoxes in Food Chain and Networks,5th International Conference on Chain and Network Management in Agribusiness and the Food Industry
McCarthy M. and Henson S.; (2002) Risk Reduction Strategies Employed to Minimise Perceived Risk when Purchasing Beef . In: Trienekens, J.H. and Omta, S.W.F eds. Paradoxes in Food Chain and Networks,5th International Conference on Chain and Network Management in Agribusiness and the Food Industry Noordwijk, The Netherlands, , 06-JUN-02 - 08-JUN-02 , pp.201-213 [Details]
(2003)Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar
McCarthy M. and Henson S.; (2003) Irish consumer perceptions of meat hazards and use of extrinsic information cues Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar Chania, Greece, , 02-SEP-03 - 02-SEP-03 [Details]
(2003)Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar
de Boer, M. and McCarthy, M.; (2003) Means-End Chain theory applied to Irish convenience food consumers Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 83rd EAAE Seminar Chania, Greece, , 03-SEP-03 - 07-SEP-03 [Details]
(2002)Paradoxes in Food Chain and Networks, 5th International Conference on Chain and Network Management in Agribusiness and the Food Industry
McCarthy M and Vilei S.; (2002) Irish Consumer Acceptance of the Use Genetically Technology in Food Production . In: Trienekens, J.H. and Omta, S.W.F eds. Paradoxes in Food Chain and Networks, 5th International Conference on Chain and Network Management in Agribusiness and the Food Industry Noordwijk, The Netherlands, , 06-JUN-02 - 08-JUN-02 , pp.179-187 [Details]
(2002)5th International Conference on Chain & Network Management in Agribusiness and the Food Industry
McCarthy, M. & Vilie, S.; (2002) Irish Consumer Acceptance of the Use of Gene Technology in Food Production, Paradoxes in Food Chains and Networks 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry Noordwijk, , 06-JUN-02 - 08-JUN-02 [Details]
(2001)Organic Food Marketing Trends, 72nd EAAE (European Association of Agricultural Economists)
O'Donovan, P. and McCarthy, M.; (2001) Irish consumer preference for organic meat Organic Food Marketing Trends, 72nd EAAE (European Association of Agricultural Economists) Greece, , 07-JUN-01 - 10-JUN-01 [Details]
(1998)56th EAAE Seminar: Long Term Prospects for the Beef Industry
McCarthy, M., O'Reilly, S. & Barton, J.; (1998) Irish Consumer Perception and Beef Consumption Patterns - An Analysis . In: Viau, Claude eds. 56th EAAE Seminar: Long Term Prospects for the Beef Industry Paris, , 26-FEB-98 - 27-FEB-98 , pp.305-312 [Details]

Abstract

 YearPublication
(2013)Healthy eating attitudes and healthy living: An examination of the relationship between attitudes, food choices and lifestyle behaviours in a representative sample of Irish adults.
Naughton, P,McCarthy, S,McCarthy, M (2013) Healthy eating attitudes and healthy living: An examination of the relationship between attitudes, food choices and lifestyle behaviours in a representative sample of Irish adults. Abstract [DOI] [Details]

Articles

 YearPublication
(2013)Breeding for Quality.
Berry, D., Henchion, M., McParland, S., McCarthy, M., Hamill, Sweeney, T. and Cromie, A. (2013) Breeding for Quality. Articles [Details]
(2013)Avoiding your way to healthy eating behaviour.
Naughton.P., McCarthy, S., and McCarthy, M. (2013) Avoiding your way to healthy eating behaviour. Dublin: Articles [Details]
(2011)Measuring up for innovation.
Kavanagh, G., Henchion, M., McCarthy, M. and Williams G. (2011) Measuring up for innovation. Dublin: Articles [Details]
(2012)Could ‘lab grown’ meat really be on the menu?.
Dillion, E, Henchion, M, Greehy, G, McCarthy, M., McCarthy, S. and Williams, G. (2012) Could ‘lab grown’ meat really be on the menu?. Dublin: Articles [Details]
(2010)Mind the gap: deciphering the gap between good intentions and healthy eating behaviour.
Naughton.P., McCarthy, S., and McCarthy, M. (2010) Mind the gap: deciphering the gap between good intentions and healthy eating behaviour. Dublin: Articles [Details]
(2010)Food choices, what’s my motivation?.
McCarthy, S., McKeown, L. and McCarthy, M. (2010) Food choices, what’s my motivation?. T-Research: Articles [Details]
(2010)Novel animal biotechnologies: a quandary for Irish agri-food stakeholders.
Murphy, C., Henchion, M., McCarthy, M. and Williams G. (2010) Novel animal biotechnologies: a quandary for Irish agri-food stakeholders. Dublin: Articles [Details]

Other

 YearPublication
(2001)Consumer Perceptions of Beef, Poultry and Pork.
Cotter, L, McCarthy, M. and O’Reilly S.; (2001) Consumer Perceptions of Beef, Poultry and Pork. Other [Details]
(2000)Consumer Perceptions of Information Sources in relation to Food Hazard Types.
O’Keeffe, L. and McCarthy, M.; (2000) Consumer Perceptions of Information Sources in relation to Food Hazard Types. Other [Details]
(2000)The impact of Demographic Variables on Behaviour Towards Convenience Foods.
Prior, O. and McCarthy, M.; (2000) The impact of Demographic Variables on Behaviour Towards Convenience Foods. Other [Details]
(2000)Consumer Demand for Organic meat with Special Reference to Food Safety.
O’Donovan, P. and McCarthy, M.; (2000) Consumer Demand for Organic meat with Special Reference to Food Safety. Other [Details]
(2000)Consumer perception of the use of Gene Technology in food production: control, trust and Perceived Risk and Benefits.
Vilei , S. and McCarthy, M.; (2000) Consumer perception of the use of Gene Technology in food production: control, trust and Perceived Risk and Benefits. Other [Details]
(2000)Consumer acceptance and understanding of Genetically modified food products.
Vilei, S. and McCarthy, M.; (2000) Consumer acceptance and understanding of Genetically modified food products. Other [Details]
(1999)The relationship between Consumer Involvement and Innovativeness with particular reference to cheese purchases.
Cronin, M., McCarthy, M. and O’Reilly, S.; (1999) The relationship between Consumer Involvement and Innovativeness with particular reference to cheese purchases. Other [Details]
(1999)An Examination of how Consumer Involvement and Innovativeness effect buying patterns of Cheese Consumers.
Cronin, M., McCarthy, M. and O’Reilly S.; (1999) An Examination of how Consumer Involvement and Innovativeness effect buying patterns of Cheese Consumers. Other [Details]
(1998)An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase.
Barton, J. McCarthy, M. and O’Reilly, S.; (1998) An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase. Other [Details]
(2002)To investigate the degree to which the Food-Related Lifestyle consumer segments are convenience oriented.
Cowan, C., O’ Sullivan, C., Ryan, I. and McCarthy, M; (2002) To investigate the degree to which the Food-Related Lifestyle consumer segments are convenience oriented. Other [Details]
(2000)An Investigation into Consumers’ Perceptions of the Descriptive attributes of Food Hazards.
O’Keeffe, L. and McCarthy, M.; (2000) An Investigation into Consumers’ Perceptions of the Descriptive attributes of Food Hazards. Other [Details]

Unpublished Reports

 YearPublication
(1997)Feasibility Study involving the Identification of Consumer Demand for Traceability of Beef within the Food Chain, Evaluation of Traceability Systems and Assessment of Methods of Verification.
McCarthy, M. Barton, J., O’Reilly, S. and Timon, D.; (1997) Feasibility Study involving the Identification of Consumer Demand for Traceability of Beef within the Food Chain, Evaluation of Traceability Systems and Assessment of Methods of Verification. Unpublished Reports [Details]

Technical Publication

 YearPublication
(2003)Convenience food lifestyles in Great Britain.
Cowan, C., Buckley, M., McCarthy, M. Mahon, D. ; (2003) Convenience food lifestyles in Great Britain. Technical Publication   [Details]
(2008)New product development opportunities for Irish companies in the British cheese market.
Cowan, C., Kennedy, M., Mc Carthy, M. and Beresford, T. (2008) New product development opportunities for Irish companies in the British cheese market. Technical Publication [Details]
(2008)Food related lifestyle (FRL) segments and speciality foods market in Great Britain.
Cowan, C., Wycherley, A. and Mc Carthy, M. (2008) Food related lifestyle (FRL) segments and speciality foods market in Great Britain. Technical Publication [Details]
(2005)Novel Strategies Food Safety Communication.
McCarthy, M, Brennan, M., DeBoer, M., Ritson, C., Kelly, A. and Thompson N.; (2005) Novel Strategies Food Safety Communication. Technical Publication [Details]
(2001)Irish consumers' willingness to pay for safer beef.
Riordan N., Cowan C. & McCarthy M.; (2001) Irish consumers' willingness to pay for safer beef. Technical Publication [Details]
(2003)Consumer segments in Great Britain.
Cowan, C., Buckley, M., McCarthy, M. Mahon, D.; (2003) Consumer segments in Great Britain. Technical Publication   [Details]
(2003)Consumer segments identified in the Irish Market.
Cowan, C., Ryan, I., McCarthy, M. O¿Sullivan, C.; (2003) Consumer segments identified in the Irish Market. Technical Publication   [Details]
(2002)Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef.
Riordan N., Cowan C. & McCarthy M.; (2002) Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef. Technical Publication [Details]

Reviews

 YearPublication
(2014)Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review.
O'Brien, OA,McCarthy, M,Gibney, ER,McAuliffe, FM (2014) Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review. Reviews [DOI] [Details]

Research Report

 YearPublication
(2014)Attitudes of the public towards policies to address obesity.
Heery, E., Delaney, M., Kellerher, C., Wall, P. and McCarthy, M. (2014) Attitudes of the public towards policies to address obesity. Research Report   [Details]
(2013)Irish consumer and industry acceptance of novel food technologies: Research highlights, implications and recommendations.
Henchion, M., McCarthy, M., Williams, G., Greehy, G., McCarthy., S., Dillon., E. and Kavanagh., G. (2013) Irish consumer and industry acceptance of novel food technologies: Research highlights, implications and recommendations. Research Report   [Details]

Professional Activities

Honours and Awards

 YearTitleAwarding Body
2000Literati Club Award for Excellence

Professional Associations

 AssociationFunctionFrom / To
Marketing Institute of Ireland Member30-DEC-99 / 30-DEC-99

Conference Contributions

 YearPublication
(2013)Lessons from Health economics and life stories perspectives,
McCarthy, M (2013) What do (qualitative) narratives tell us about why we make the food choices we make? What determines the food choices we make?. [Invited Oral Presentation], Lessons from Health economics and life stories perspectives, IPH, Royal Irish Academy, Dublin 2 , 24-APR-13 - 24-APR-13. [Details]
(2013)The Summer Scientific Meeting of the Faculty of Public Health Medicine in the Republic of Ireland,
McCarthy, M. (2013) What determines the food choices we make?. [Invited Oral Presentation], The Summer Scientific Meeting of the Faculty of Public Health Medicine in the Republic of Ireland, Royal College of Physicians of Ireland , 22-MAY-13 - 23-MAY-13. [Details]
(2011)Division of Health Psychology Annual Conference, The British Psychology Society,
De Brún, A, McKenzie, K., McCarthy, M. & McGloin, A.; (2011) The Emergence and Portrayal of Obesity in The Irish Times: Content Analysis of Obesity Coverage 1997-2009. [Non-Peer reviewed published proceedings], Division of Health Psychology Annual Conference, The British Psychology Society, . [Details]
(2011)International Congress of Meat Science and Technology (ICOMST),
Dillon, E. J., M. Henchion, G. Greehy, M. McCarthy, S. McCarthy, and G. Williams (2011) In vitro meat – a preliminary examination of Irish consumer acceptance. [Peer Reviewed Abstract], International Congress of Meat Science and Technology (ICOMST), Ghent , 07-AUG-11 - 12-AUG-11. [Details]
(2011)5th International European Forum on System Dynamics and Innovation in Food Networks,
Kavanagh, G. Henchion, M., McCarthy, M, and G. Williams (2011) Technological innovation –A route towards sustainability in the Irish food industry. [Peer Reviewed Abstract], 5th International European Forum on System Dynamics and Innovation in Food Networks, Igs, Austria , 04-AUG-11. [Details]
(2011)Society for Risk Analysis Europe (SRA),
Greehy, G. McCarthy, M., Henchion, M., Dillon, E. and S. McCarthy (2011) Chatting with the experts, exploring the impact of new information on citizen acceptance of novel food technologies. [Oral Presentation], Society for Risk Analysis Europe (SRA), Stuttgart, Germany , 06-JUN-11 - 08-JUN-11. [Details]
(2011)European Association of Agricultural Economists (EAAE) Congress,
Dillon, E. J., Greehy, G., Henchion, M., McCarthy, M. and S. McCarthy (2011) Functional foods into the future – examining Irish consumer acceptance. [Poster Presentation], European Association of Agricultural Economists (EAAE) Congress, Zurich - 02-SEP-11. [Details]
(2010)Psychological Society of Ireland, Division of Health Psychology. 7th Annual Conference: `Psychology, Health & Medicine',
Delaney M. and McCarthy M. ; (2010) Food choice across the life course in older Irish adults: an exploratory qualitative study. [Conference Organising Committee Chairperson], Psychological Society of Ireland, Division of Health Psychology. 7th Annual Conference: `Psychology, Health & Medicine', Royal College of Surgeons in Ireland, Dublin , 07-JUN-10 - 09-JUN-10. [Details]
(2010)Obesity: A life cycle perspective, Nutrition and Health Foundation Annual Seminar,
McCarthy, Mary; (2010) Food Behaviour: Taking a Life Course Perspective'. [Invited Oral Presentation], Obesity: A life cycle perspective, Nutrition and Health Foundation Annual Seminar, Dublin , 21-SEP-10 - 21-SEP-10. [Details]
(2006)Fi CEE 2006 Conference, IUFoST,
McCarthy, M.; (2006) Public Understanding of Food Risk Issues, Are Our Safe Foods Sufficiently Safe?. [Oral Presentation], Fi CEE 2006 Conference, IUFoST, Prague, Czech Republic , 30-MAY-06 - 31-MAY-06. [Details]
(2005)Meat Product Development Workshop, Non-commissioned Food Research Programme Dissemination Project,
McCarthy M.; (2005) Meat Safety and Consumer Behaviour. [Oral Presentation], Meat Product Development Workshop, Non-commissioned Food Research Programme Dissemination Project, UCC , 01-JAN-05 - 01-JAN-05. [Details]
(2005)New Insights Seminar, Safefood,
McCarthy M.; (2005) A segmentation analysis of Food Safety Knowledge Levels on island. [Oral Presentation], New Insights Seminar, Safefood, Clarion Hotel, Dublin , 27-OCT-05 - 27-OCT-05. [Details]
(2005)European Union Risk Analysis Information Network, EU-RAIN,
McCarthy M.; (2005) Food safety risk communication: considering the views of the public and experts in an all-Ireland study. Food Safety Risk Communication: the message and the motivational strategies. [Oral Presentation], European Union Risk Analysis Information Network, EU-RAIN, Gothenburg, Sweden , 19-MAY-05 - 20-MAY-05. [Details]
(2005)New Insights Seminar, Safefood,
McCarthy M.; (2005) Novel Food Risk Communication Strategies: A Contextual & Project Review and A proposed model for Food Safety Risk Communication. [Oral Presentation], New Insights Seminar, Safefood, Clarion Hotel, Dublin , 27-OCT-05 - 27-OCT-05. [Details]
(2005)RELAY Workshop, No. 24,
McCarthy M.; (2005) Lifestyle Characteristics and beliefs about convenience food, Demand for Convenience, Convenience foods on-the-go: issues for industry. [Oral Presentation], RELAY Workshop, No. 24, UCC , 01-JAN-05 - 01-JAN-05. [Details]
(2005)Food Safety Risk Communication: the message and the motivational strategies, European Union Risk Analysis Information Network,EU-RAIN,
McCarthy, M., Brennan, M. Kelly, A., Ritson, C. De Boer, M. and Thompson, N.; (2005) Food safety risk communication: considering the views of the public and experts in an all-Ireland study. [Invited Oral Presentation], Food Safety Risk Communication: the message and the motivational strategies, European Union Risk Analysis Information Network,EU-RAIN, Gothenburg, Sweden , 18-MAY-05 - 19-MAY-05. [Details]
(2005)COST Action 927 (Consumer Science Session),
McCarthy M.; (2005) Novel food safety communication strategies. [Oral Presentation], COST Action 927 (Consumer Science Session), Hamburg, Germany , 23-SEP-05 - 24-SEP-05. [Details]
(2005)Novel food safety communication strategies,
McCarthy, M., Brennan, M. Kelly, A., Ritson, C. De Boer, M. and Thompson, N,; (2005) COST Action 927 (Consumer Science Session). [Invited Oral Presentation], Novel food safety communication strategies, Hamburg, Germany , 23-SEP-05 - 24-SEP-05. [Details]
(2005)97th EAAE Seminar (Reading, 21st & 22nd April, 2005) The Economics and Policy of Diet and Health ,
Collins, A., McCarthy, M.; (2005) Top Shelf Foods and Drinks (TSFDs): Adolescents’ Eating Motives, Constraints and Behaviours During the School Day. [Oral Presentation], 97th EAAE Seminar (Reading, 21st & 22nd April, 2005) The Economics and Policy of Diet and Health , Reading , 21-APR-05 - 22-APR-05. [Details]
(2003)1st meeting of European Union Risk Analysis Information Network, EU-RAIN,
McCarthy, M.; (2003) Risk communication and the Lay Public: some considerations. [Invited Oral Presentation], 1st meeting of European Union Risk Analysis Information Network, EU-RAIN, Dublin , 10-JUL-03 - 11-JUL-03. [Details]
(2002)The European Food Safety Authority-Responding to the High Expectations on Risk assessment and Communication, The European Institute of Public Administration,
McCarthy, M.; (2002) Towards an objective understanding of risks? General problems in assessing and quantifying food risks. [Invited Oral Presentation], The European Food Safety Authority-Responding to the High Expectations on Risk assessment and Communication, The European Institute of Public Administration, Maastricht , 28-MAY-02 - 29-MAY-02. [Details]
(1999)- An Analysis, Long Term Prospects for the Beef Industry, 56th EAAE (European Association of Agricultural Economists) Conference Proceedings, Paris,,
McCarthy, M., O'Reilly, S. and Barton, J. (1998); (1999) Irish Consumer Perception and Beef Consumption Patterns. [N/A], - An Analysis, Long Term Prospects for the Beef Industry, 56th EAAE (European Association of Agricultural Economists) Conference Proceedings, Paris,, Paris , 30-DEC-99 - 30-DEC-99. [Details]
(1999)29th Annual Food Science & Technology Research Conference,
Cronin, C., McCarthy, M. and O’Reilly, S.; (1999) An examination of how Consumer Involvement and Innovativeness effects Buying patterns of cheese consumers. [Peer Reviewed Abstract], 29th Annual Food Science & Technology Research Conference, University College Cork, , 15-SEP-99 - 17-SEP-99. [Details]
(1998)28th Annual Food Science & Technology Research Conference,
Barton, J. McCarthy, M. & O’Reilly, S; (1998) An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase. [Peer Reviewed Abstract], 28th Annual Food Science & Technology Research Conference, University College Cork , 18-SEP-98 - 19-SEP-98. [Details]

Education

 YearInstitutionQualificationSubject
2003University of Reading Ph.D.-
1991St. Josephs University M.B.A. Food Marketing
1989University College Cork B.Sc. Food BusinessFood Business
1987University College Cork DiplomaDairy Science

Consultancy

 ClientDescription
European Commission, DG Research & Innovation
Expert reviewer.

Journal Activities

 JournalRoleTo / From
British Food Journal Referee01-JAN-00 -
Meat Science Referee01-JAN-05 -
Appetite Referee01-JAN-04 -
Food Quality And Preference Referee01-JAN-03 -
Journal Of Marketing Management Referee01-JAN-06 -
International Journal Of Contemporary Hospitality Management Referee01-JAN-06 -
Preventative Medicine Referee01-JAN-07 -
Risk Analysis Referee01-JAN-08 -
Supply Chain Management: An International Journal Referee01-JAN-06 -
Journal Of Agricultural Economics Referee01-JAN-08 -

Other Activities

 Description

Expert Reviewer for the National Research Foundation, South Africa.

External Advisor, Musgraves Plc, Project Slainte.

safeFood. External Advisory Group. Consumer Behaviour Research Network.

safeFood. External Advisory Group. Consumer Focused Review Series on MEN, Food and Health.

Swiss National Science Foundation (SNF), Project Evaluator.

Editorial Board of International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM)

safeFood, External Advisory Board, Consumer Behaviour Knowledge Network.

External Examiner, University of Ulster

External Examiner, Curtin Univeristy of Technology, Western Australia

External Examiner, University of Kent

External Examiner, University of Newcastle

Teaching Activities

Teaching Interests


Modules Taught

 Term (ID))TitleLinkSubject
2019Food Management and Marketing FE3300Food Management and Marketing

Contact details

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