Research Profile

William Brady


William Brady, based in the UCC Centre for Planning Education and Research, is a qualified urban planner with a Masters in Regional and Urban Planning from University College Dublin, and holds an M. Phil [Geography] and  B.A. from University College Cork.

William is a Lecturer on the M.Plan Programme, a two year taught course that prepares graduates for careers in town and country planning, spatial planning, regional planning, sustainable development and related environmental fields. It is professionally recognised internationally with full accreditation from the Irish Planning Institute and the Royal Town Planning Institute. William also contributes to the Centre's new MA in Landscape, Built Heritage and Design, as well as undergraduate teaching for the Department of Sociology, the Department of Applied Social Studies and the Department fo Geography.

Following a brief period working with the Planning Directorate in Cork City Council, William joined Matrix Associates, an Integrated Town Planning and Design Management Consultancy with offices in Cork and London. Having been involved in establishing and expanding the Cork office as a Planning Consultant, William became an Associate Director with Matrix Associates in 2007, contributing to a range of planning and development projects across Ireland and the UK.

William was engaged on a wide variety of urban planning, design and transportation related projects at various scales in both Ireland and the UK, for both public and private sectors. He has experience in a range of town and city centre regeneration and development programmes, comprehensive mixed use projects, local and area-based planning initiatives, movement & accessibility studies, urban development and masterplanning frameworks and has strong inter-disciplinary skills from a broad planning perspective.

His research interests relate broadly to the patterns, forms and processes of social, physical and economic regeneration in Ireland's cities towns and villages and to the concept of regeneration as an increasingly important part of urban strategy and of local governance. William's previous academic interests, as expressed in the research for both the MPhil and the MRUP, were heavily focused on the concept and practice of urban governance, the management of change in urban areas and evolving forms and patterns of the regeneration process. In recent years, William has contributed to the expansion and development of the Centre's research capacity and has been progressing a number of projects on city centre urban renewal and regeneration, metropolitan and city-region governance, suburban retrofitting, walkability and neighbourhood design.

Research Interests

Strategic Spatial and Sub-Regional Planning; Metropolitan and City Region Governance; Town Centre and Retail Development; Villages and County Town Planning; Cities and Regeneration; Transportation and Accessibility; Suburban Retrofittin, Walkability and Public Health.

Professional Activities

Professional Associations

 AssociationFunctionFrom / To
Irish Planning Institute Corporate Member/
Royal Town Planning Institute Licentiate Member/

Conference Contributions

(2010)Irish Rural Studies Symposium 2010,
Brady, W; (2010) The 2010 Irish Rural Studies Conference aims to provide a forum for the diverse community of researchers and post-graduate students in Ireland and internationally who are involved in research with a rural significance. The conference will showcase the assortment of research questions, both theoretical and empirical, currently being pursued in relation to rural Ireland and the variety of methodological approaches used to answer them. [Invited Lectures (Conference)], Irish Rural Studies Symposium 2010, University College Cork , 30-AUG-10 - 31-AUG-10. [Details]


 CommitteeFunctionFrom / To
UCC Estates/Environment/Heritage Advisory Committee Member2009 / 2010


 EmployerPositionFrom / To
University College Cork Lecturer - Programme For Planning and Sustainable Development21-SEP-10 /
Matrix Associates [Urban Planning and Urban Design Consultancy, Cork] Town Planning Consultant/
Matrix Associates [Urban Planning and Urban Design Consultancy, Cork + London] Associate Director/


1997University College Cork BAGeography and History
2001University College Cork Master of PhilosophyGeography
2003University College Dublin MASTERSRegional and Urban Planning

Teaching Activities

Teaching Interests

Modules Co-ordinated

PD6106 Infrastructure and Transport in Land Use Planning

PD6116 Urban and Metropolitan Spatial Planning

PD6117 Regional, National and Transnational Planning

PD6206 Property, Sustainable Growth and Enterprise

PD6213 Research Methods and Proposals in Planning

PD6214 Research Paper: Planning and Sustainable Development

PD6215 Planning Dissertation / Research Project  

Module Contributions

PD6110 Introduction to Planning and Sustainable Development

PD6112 Drawing, Spatial Data and Observation Skills

PD6118 Principles of Urban Design and Place-making

PD6121 Open Space, Landscape and Design

PD6207 Spatial Planning and Landscape for Rural Environments

PD6209 International Planning Systems and Approaches

PD6210 Major Urban Design Project

PD6221 Planning, Design and Landscape

SC2034 Cultures of Cities

SC3036 Living Spaces: Social Construction of Habitat

SC3055 Research Project 2

Contact details

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Centre for Planning Education & Research

UCC Connolly Complex Mardyke Parade Cork