This group consists of over 60 leading B2B/Industrial Marketing researchers from across European institutions and is concerned with progressing the field of industrial marketing with a particular focus on resources and their interaction within business networks. The group regularly engage in large scale research projects (multi-country, EU-wide) and multi-author publication development, as well as funding applications and arranging for research visits between members. Acted as head of one of the sub-committees of this group, the ‘Digitalisation’ Resource sub-group.