Activity: Visiting an external institution › Visiting an external academic institution
Description
Delivered an interactive research seminar with academic staff and PhD scholars in the University of Sydney Business School (USBS) having been invited by Prof Catherine Sutton-Brady and Dr. Jiang Qian to deliver ‘Social media in collaborative network development: a case study of the Irish craft industry and entrepreneurial B2B marketing through an IMP lens’ which stoked some great discussion around the topic of social media in B2B marketing and a chance to engage with PhD scholars around their respective research topics.