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The Rise and Rise of Run Clubs: BrandNation

Press/Media

Description

Lacing up and running with a community of like-minded individuals is the new way to move.

Period7 Nov 2024

Media coverage

1

Media coverage

  • TitleThe Rise and Rise of Run Clubs: Brandnation
    Degree of recognitionInternational
    Media name/outletBrandNation
    Media typeOnline Article - Other
    Date7/11/24
    DescriptionLacing up and running with a community of like-minded individuals is the new way to move.
    Big crowds of runners are taking over the nation’s pavements, parks, fields and tracks. Some run with boomboxes, others prefer to run at a chatty pace. Some run before work, stopping for a post-run croissant to fuel their morning; others take to the streets after office hours and round off with a drink down the local.

    But one thing these groups all have in common, is their sense of community and belonging. In fact, at a time when 52% of UK adults admit to feeling lonely, run clubs are providing a healthy hangout of thousands of runners.

    But what’s driven this huge rise in run clubs? And will their growth ever subside?
    Producer/AuthorSimarin Tandin
    URLhttps://brandnation.co.uk/news-insights/the-rise-and-rise-of-running-clubs/#down
    PersonsLee Ann Burke