My main area of interest lies in the food retailing, its supply chain, consumer and shopper behaviour. I consider myself an interdisciplinary researcher drawing on my background in sociology, economics and marketing with a passion for food retailing formed over many years working in Cork's English Market, Tesco UK, and extensive collaboration with Musgrave and Supervalu and Centra retailers throughout the country both as an educator and store of the year adjudicator. Over my career my research interests shifted from the domain of marketing channels to shopper behaviour with regard to healthy food purchasing, price and promotional search, and  smart shopper behaviour.  As programme director for the BSc Food Marketing and Entrepreneurship I undertook and continue to research into the development of Entrepreneurial Selef Efficacy  among our students. While much of my published research adopts a positivist approach, more recent research with collaborators has extended to integrate a more nuanced and interpretivist perspective on the phenomena under investigation. These included  investigations into food consumption within the context of tribal communities and the potential for healthy eating apps to disrupt unhealthy food purchasing behaviours.

Academic Programme Coordinator MBS Food Marketing For programme details and links to the application process please contact me directly or go to http://www.ucc.ie/en/ck502/