Conor Drummond (PhD, CTLHE, BComm) is a Marketing Lecturer in the Department of Management and Marketing, Cork University Business School, and Programme Co-Director of the MSc Marketing. Having received a Government of Ireland Postgraduate Scholarship (GOIPG) award in 2017, Conor completed his PhD in 2020 titled 'Social media resource mobilisation in B2B relationships of entrepreneurial firms'. This research focused on the area of social media mobilisation by entrepreneurial craft food and brewing organisations, for the development of their B2B relationships and networks. Conor has published part of this work in prestigious journals such Industrial Marketing Management, the Journal of Business Research, and the European Journal of Marketing. Before completing his PhD and while graduating with a Bachelor of Commerce (BComm) Degree from UCC, Conor developed several start-up firms in event management and the entertainment industry. Conor has also engaged in market research and marketing consultancy working in several industries such as food and retail, ethical clothing, finance and with NGO/charitable or Not-for-Profit organisations. Conor continues to lecture and research in areas such as Social Media B2B Marketing, Entrepreneurial Business Networks, Digital Disruption and Resource Interaction, Sustainability, and Technology changes in Learning and Teaching.