Personal profile
Biography
Danielly de Paula is a Lecturer of Business Analytics in Digital Health at the Department of Business Information Systems, Cork University Business School (CUBS), University College Cork (UCC). Danielly holds a PhD from the University of Galway, a Master’s degree in Computer Science from the University Federal of Pernambuco, Brazil, and a Bachelor’s degree in Information Systems from the University of Pernambuco.
Her research focuses on (i) user research for digital health innovation, and (ii) human-centred design and design thinking for business innovation. Danielly is passionate about personalising digital health innovation for women’s health.
Her work integrates design science research and data analytics to explore how digital health technologies can be designed, personalised, and implemented to improve user engagement, adherence, and well-being.
Research Interests
- Digital Health
- Human Behaviour
- Women's Health
UCC Futures (primary)
- Artificial Intelligence and Data Analytics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality
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Collaborations and top research areas from the last five years
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Patient Journey Framework for Digital Health Technologies and Lived Experiences for People Living with MS under the Age of 30
Gieseler, P., Stern, A. D. & de Paula, D., Mar 2026, Application of Health Informatics in Clinical Studies.Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review
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Are We Better Together? Investigating the Value of Human–AI Collaboration for Online Health Communities
de Paula, D., Shishelyakin, N., Kipping, V., Hao, Y., Balagopalan, A., Ghassemi, M. & Stern, A. D., 2025, Achieving Digital Integration in the Age of AI.Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review
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Designing Digital Health Innovation for Stigma-Affected Health Conditions: A Systems-Based View to Managing Chronic Pelvic Pain
de Paula, D., Jühling, D. & Uebernickel, F., 2025, In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
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Gêmeos Digitais Humanos para Personalização do Treinamento de Profissionais da Saúde: Uma Proposta Baseada em Evidências Organizacionais
Translated title of the contribution :Human Digital Twins for Personalizing Healthcare Professional Training: An Evidence-Based Proposal Based on Organizational Evidence Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review
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IT-Based Self-Monitoring for Women’s Physical Activity: A Self-Determination Theory Perspective
Aborobb, A., Uebernickel, F. & de Paula, D., Sep 2025, 20th International Conference on Wirtschaftsinformatik.Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review
Prizes
Press/Media
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Design Thinking Gekommen, um zu bleiben
Ferreira Oliveira de Paula, D.
28/05/22
1 item of Media coverage
Press/Media