Dr. Joe Bogue is a Professor with the Department of Food Business and Development at University College Cork. His research interests include: market-oriented new product development, strategic food marketing, knowledge management and new product development, health-enhancing foods and functional foods, new product development strategies, food choice and consumer acceptance in relation to novel products, dairy supply chains and entrepreneurship.He received his BSc in Science from UCC in 1985. His postgraduate qualifications include an MSc in Food Science and Technology (1992, UCC) (Food Marketing and Entrepreneurship) and an MA in Teaching and Learning in Higher Education (2007, UCC) (Entrepreneurship Education). He graduated from The University of Newcastle-upon-Tyne, United Kingdom with a PhD in 2002. His PhD. research entailed an analysis of market-oriented NPD within the food industry and included consumer and industry research. He is a member of the Association for Consumer Research (ACR), Product Development and Management Association (PDMA), Marketing Institute of Ireland (MII) and the Irish Academy of Management (IAM). He is a board member of the Irish Network of Teachers of Entrepreneurship (INTRE) and The Product Development and Management Association UK and Ireland. He was awarded peer-reviewed certification as a New Product Professional of the Product Development and Management Association (PDMA), USA in 2006, 2010 and 2012. He has conducted funded research on behalf of the Department of Agriculture and Food (FIRM), the Higher Education Authority, Enterprise Ireland and the European Union. He has current EU funded research projects on international dairy supply chains and the role of contracts in international supply chains. In 2014, with Dr Brian O' Flaherty (Business Information Systems), he was successful in a Horizon 2020 grant application worth €1.8 million to co-ordinate a project on European Entrepreneursh

My research interests include: market-oriented new product development; knowledge management and new product development; strategic food marketing; health-enhancing foods and functional foods; new product development strategies; food choice and consumer acceptance in relation to new product development; innovation and the entrepreneurial process.

Food Marketing, Food Choice Analysis, Strategic Food MarketingEntrepreneurship and innovationStrategic Marketing of Health Enhancing and Functional Foods