Principal Investigator, wellbeing economist and ID+ Fellow at Cork University Business School, with 15 years' experience across higher education, research, and policy development. My research examines wellbeing, vulnerability and inequality, from household financial wellbeing to regional, place-based wellbeing and health equity, with particular emphasis on measurement and policy impact.

As former Programme Director of BCom International (380 students) and BSc International Business with Languages (540 students), I champion universal design and inclusive pedagogy to help all learners realise their potential. This dedication was recognised with UCC President's Award for Excellence in Teaching and Learning (2023) and the Cork University Business School Teaching Excellence Award (2025).

My research has been published in ABS-ranked journals including Cities, the Journal of Consumer Policy, the Journal of Entrepreneurship and Public Policy, the European Journal of Training and Development and International Journal of Sport and Society. My work is associated with over €1.3 million in competitive funding secured as lead or principal applicant. As Principal Investigator, I currently lead RADIUS, a Research Ireland COALESCE-funded digital inclusion and regional policy analytics project (€220,000), and direct a SATLE-funded initiative examining ethical AI integration in higher education. I also contribute to a substantial portfolio of collaborative funding: Co-PI on a shortlisted HRB ILCT application (€450,000), work package lead on a Horizon THCS healthcare grant (€2.9 million), steering committee member and report co-author on a HRB-funded Health Impact Assessment project (€510,000), and advisor to a consultancy team for Cork City Council's Economic Strategy 2025–2040 tender (€180,000). Collectively, this work addresses multiple dimensions of community and individual wellbeing.

International collaboration is central to my practice.  From 2016 to 2021, I held teaching-focused positions as Associate Professor and Teaching Fellow at Middle Eastern institutions including DCU at PNU Riyadh and Alasala Colleges in Saudi Arabia, roles that prioritised pedagogical development and curriculum design over research output. I supervise PhD and Master's students from Kuwait, France, and China, and serve as a reviewer for journals including Review of Educational Research (IF: 8.3), Gender, Work and Organisation (IF: 3.0), Cogent Business and Management (I.F 2.9), Journal of Entrepreneurship and Public Policy (IF: 2.1), Applied Economic Letters (IF:1.3), among others.

My research has informed policy and practice beyond traditional academic channels: cited by the OECD (2026) and HIQA (2025), featured across national media (RTÉ Editor's Pick, The Irish Times, The Irish Examiner) with international media pickup including Middle East Daily, and drawn on by sector bodies including Advance HE, QQI, and the HEA National Forum.