Personal profile
Research Interests
Segmentation Strategies; Large-class Pedagogy; Emerging Markets;
Biography
An alumnus of UCC, worked in industry for a number of years in strategic marketing and market research roles, in Ireland and the USA. Returned to UCC to take up lecturing role in marketing. Modules delievered include: market research,
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Collaborations and top research areas from the last five years
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Research output
- 1 Abstract
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Teach, Play, Learn, Repeat – Iterative Playful Design for Creating Supportive Classroom Dynamics
Tanner, S., Drummond, C., McGrath, H., Murphy, M., Alton, D. & Nagle, T., 21 Jun 2024.Research output: Contribution to conference › Abstract › peer-review