Large-class Pedagogy: use of digital technology, online assessment, learning analytics for large classes; Emerging Markets 'bottom of the pyramid' marketing strategies; Segmentation strategy; Group-work and Self-regulated Learning

An alumnus of UCC, worked in industry for a number of years in strategic marketing roles in Ireland and the USA.  Returned to UCC to take up full-time lecturing role in marketing.  Developed and delivered a range of under-graduate, post-graduate and executive education modules.  Modules delivered to date include: Market Research, Marketing Strategy, Marketing Communications, Business-to-Business marketing, Consumer Behaviour (in Loyola College, Chennai, on sabbatical), Marketing and Society, Contemporary Issues in Marketing, Relationship Marketing and, most recently, Business Ethics and Corporate Governance. Director / co-director to date of eight academic programmes at under-graduate, post-graduate and adult-learning (ACE, UCC) levels.  Currently co-director of the BCL Law and Business degree and academic director of the Dip. Learning and Development Practice (ACE).