Research output per year
Research output per year
Personal profile
Research Interests
Dr Stephen R. O’Sullivan is a lecturer in marketing and consumer culture at University College Cork, Ireland. His research interests include play, human-animal friendship, fandom, street art, and advancing creative methodologies. Stephen is passionate about the application of art-based methods and media in social science knowledge production. He is the author of The Comic Book as Research Tool, and research comics Toxic Play and 10 Business Days. His research films Wild Culture and Encounters of Nothingness have featured in public and academic film festivals. His published interpretive consumer research can be found in Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, Advances in Consumer Research, and Journal of Customer Behaviour.
Teaching Activities
Stephen is primarily interested in teaching consumer culture, relationship marketing and international brand strategy. However, other teaching interests include consumer research, marketing communications, foundations of marketing, social media marketing, and critical marketing.
External positions
Lecturer , Warsaw University of Life Sciences
2016
Assistant Professor , KEDGE Business School
2012 → 2013
Part time Lecturer , Cork Institute of Technology
2007 → 2008
Fingerprint
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- 1 Similar Profiles
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Consumer Research Comics: Multi-Representational Knowledge and Regenerative Translations of Consumer Behaviour
O'Sullivan, S., 2026, In: Marketing Theory.Research output: Contribution to journal › Article › peer-review
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The comic book as research tool: Creative visual research for the social sciences
O'Sullivan, S. R., 6 Nov 2023, de Gruyter. 220 p.Research output: Book/Report › Book › peer-review
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Away with the Crows
O'Sullivan, S., 2024, In: Journal of Customer Behaviour.Research output: Contribution to journal › Article › peer-review
Open Access -
Ireland's Oldest Clock
O'Sullivan, S., 2027, (Accepted/In press) In: Journal of Customer Behaviour.Research output: Contribution to journal › Article › peer-review
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10 Business Days
O'Sullivan, S. & Helps, W. (Illustrator), 2026, In: Marketing Theory.Research output: Contribution to journal › Article › peer-review
Activities
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Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars
O'Sullivan, S. (Co-Chair)
2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Discover Artificial Intelligence (Journal)
O'Sullivan, S. (Reviewer)
2026 → …Activity: Publication peer-review and editorial work › Publication peer-review
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SN Social Sciences (Journal)
O'Sullivan, S. (Reviewer)
2025 → …Activity: Publication peer-review and editorial work › Publication peer-review
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Coral Rodríguez
O'Sullivan, S. (Host)
2025 → 2026Activity: Hosting a visitor › Hosting an academic visitor
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Bristol University Press (Publisher)
O'Sullivan, S. (Reviewer)
2024Activity: Publication peer-review and editorial work › Publication peer-review