配捐对公众捐款的影响及其依赖性

Translated title of the contribution: The Impact of Matching Donations on Public Giving and Its Dependence

Research output: Contribution to journalArticlepeer-review

Abstract

互联网平台为公众捐款提供“配捐”是以往“99公益日”的主要特色。该文通过问卷调查分析配捐对我国公众参与公益节的影响。研究发现,配捐是吸引公众参与公益节捐款的主要原因。不过,公众捐款对配捐的依赖性有限,绝大多数公众并不会因为没有配捐就不继续捐款。鉴于近年来配捐引发的套捐诈捐问题和监管风险,建议公益节开发新的激励工具,从关注数量向关注质量转型,以促进我国互联网慈善事业的高质量发展。
Translated title of the contributionThe Impact of Matching Donations on Public Giving and Its Dependence
Original languageChinese (Simplified)
Pages (from-to)32
Number of pages35
JournalXue Hui
Publication statusPublished - 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions

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