Abstract
互联网平台为公众捐款提供“配捐”是以往“99公益日”的主要特色。该文通过问卷调查分析配捐对我国公众参与公益节的影响。研究发现,配捐是吸引公众参与公益节捐款的主要原因。不过,公众捐款对配捐的依赖性有限,绝大多数公众并不会因为没有配捐就不继续捐款。鉴于近年来配捐引发的套捐诈捐问题和监管风险,建议公益节开发新的激励工具,从关注数量向关注质量转型,以促进我国互联网慈善事业的高质量发展。
| Translated title of the contribution | The Impact of Matching Donations on Public Giving and Its Dependence |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 32 |
| Number of pages | 35 |
| Journal | Xue Hui |
| Publication status | Published - 2025 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
UCC Futures
- Collective Social Futures
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