A better life for some: the loveLife campaign and HIV/AIDS in South Africa

This focus presents a critique of loveLife's idealised representations of young South Africans and their sexuality. The central argument is that loveLife's highly visible HIV/AIDS awareness and prevention campaign obscures rather than addresses the social factors that shape gendered identities and determine the course of the epidemic in South Africa. This focus critiques the absence of representations of HIV-positive people from loveLife's campaigns and argues for the need for awareness and prevention campaigns to address crucial issues such as transactional sex, sexual violence, sex work and treatment access.