A Literature Review Analysis of a New Approach to Brand Identity Creation: Moral Brand Anthropomorphism

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Editors	Finola Kerrigan
Publication status	Published - Jul 2023
Event	Academy of Marketing 2023 - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → …

Academy of Marketing 2023
Tanner, S. (Participant)
3 Jul 2023 → 6 Jul 2023
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Cite this

@inproceedings{48deb28d321644d99aef7d5860942f64,

title = "A Literature Review Analysis of a New Approach to Brand Identity Creation: Moral Brand Anthropomorphism",

author = "Amer Badran and Dave Alton and Sean Tanner and Helen McGrath",

year = "2023",

month = jul,

language = "Undefined/Unknown",

editor = "Finola Kerrigan",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

note = "Academy of Marketing 2023 ; Conference date: 03-07-2023",

}

A Literature Review Analysis of a New Approach to Brand Identity Creation: Moral Brand Anthropomorphism. / Badran, Amer; Alton, Dave ; Tanner, Sean et al.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. ed. / Finola Kerrigan. 2023.

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - A Literature Review Analysis of a New Approach to Brand Identity Creation: Moral Brand Anthropomorphism

AU - Badran, Amer

AU - Alton, Dave

AU - Tanner, Sean

AU - McGrath, Helen

PY - 2023/7

Y1 - 2023/7

M3 - Conference proceeding

BT - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions

A2 - Kerrigan, Finola

T2 - Academy of Marketing 2023

Y2 - 3 July 2023

ER -