A Literature Review Analysis of a New Approach to Brand Identity Creation: Moral Brand Anthropomorphism

Cork University Business School

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

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Academy of Marketing 2023
Tanner, S. (Participant)
3 Jul 2023 → 6 Jul 2023
Activity: Participating in or organising an event › Participating in a conference, workshop, ...