A Virtue Ethics Approach to Understanding Consumers’ Development of Digital Moral Identity

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Jul 2022
Event	Academy of Marketing Conference 2022 - University of Huddersfield, Huddersfield, United Kingdom Duration: 4 Jul 2022 → …

Conference	Academy of Marketing Conference 2022
Country/Territory	United Kingdom
City	Huddersfield
Period	4/07/22 → …

Cite this

@conference{e0676e316b29404693250431c45887a6,

title = "A Virtue Ethics Approach to Understanding Consumers{\textquoteright} Development of Digital Moral Identity",

author = "Amer Badran and David Alton and Sean Tanner and Helen McGrath",

year = "2022",

month = jul,

language = "English",

note = "Academy of Marketing Conference 2022 ; Conference date: 04-07-2022",

}