An examination of the customer experience of value cocreation in ubiquitous technology environments -Discussion paper and call for research

Carol Kelleher; Joe Peppard

An examination of the customer experience of value cocreation in ubiquitous technology environments -Discussion paper and call for research

Carol Kelleher
, Joe Peppard

Cork University Business School

Cranfield University

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2008
Event	Academy of Marketing Annual Conference - Aberdeen Business School, The Robert Gordon University, Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference

Conference	Academy of Marketing Annual Conference
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@conference{5108d3e646894c0e9abc320df9bf82e5,

title = "An examination of the customer experience of value cocreation in ubiquitous technology environments -Discussion paper and call for research",

author = "Carol Kelleher and Joe Peppard",

year = "2008",

language = "English (Ireland)",

note = "Academy of Marketing Annual Conference ; Conference date: 08-07-2008 Through 10-07-2008",

}