Analysis of Stakeholder Interaction within the Building Energy Efficiency Market

The UMBRELLA project aims to develop a web-based decision support application in recognition of the implementation and incentivisation of building energy efficiency solutions. The project is centred on the creation of new innovative business models, which will be tailored to various different stakeholders (<em>e.g., </em>owners, occupants, management companies, public authorities), building types, climate and policies. The deliverable reports on a process of inVdepth stakeholder identification and mapping, developed and enacted specifically for UMBRELLA. Stakeholder mapping and identification is achieved in a stepVwise manner. First, a model for the lifecycle of a generic construction project is developed, including six stages or so-called ‘Hubs of Activity’. The six articulated Hubs include: <em>upstream activities; initiation and viability; design and planning; construction and implementation; operation and maintenance, </em>and <em>end-of-life and downstream activities. </em>This model synthesises insights from a broad ranging review of the literature, and forwards a coherent approach through which to structure the analysis of value generation activities through the energy efficiency supply chain. Articulated stages are discrete in their own right, but are also inter-linked and co-dependent. While distinctions can be made to the level of identified Hubs of Activity, the boundaries between these Hubs are not absolute. Second, a description of the stakeholders located around each Hub is forwarded, including a mapping of these in terms of specific power-interest matrices. Information collated from extensive stakeholder engagement is analysed and interrogated, producing key observations for discrete Hubs of Activity. These are consolidated and synthesised with insights generated from the literature, to develop a grounded characterisation of energy efficiency retrofit stakeholders, their interactions, and the value chains associated with their activities. In this way, the Hubs of Activity model forwarded in the original report for Deliverable 2.1 is updated and refined. The report therefore provides an analysis of the stakeholder interactions for typical energy efficiency and retrofit projects, drawing on insights from actual projects and from currently active stakeholders. Through data generated from the stakeholder engagement process, power flows, drivers and conflicts and synergies across energy efficiency retrofit activities are outlined, and...