Artisan food consumption and the moral identity projects of ethically ambivalent consumers

Amer Majdi Badran; Dave Alton; Sean Tanner; Helen Mcgrath

doi:10.1108/BFJ-05-2025-0682

Artisan food consumption and the moral identity projects of ethically ambivalent consumers

Amer Majdi Badran
, Dave Alton
, Sean Tanner
, Helen Mcgrath

Cork University Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	16
Journal	British Food Journal
DOIs	https://doi.org/10.1108/BFJ-05-2025-0682
Publication status	Published - 20 Nov 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Ambivalence
Artisan food
Consumer culture theory
Consumer identity
Ethical consumption
Moral identity

Access to Document

10.1108/BFJ-05-2025-0682

Cite this

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Artisan food consumption and the moral identity projects of ethically ambivalent consumers

UN SDGs

Keywords

Access to Document

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Cite this