Beyond relationship marketing in retailer-consumer guanxi : The family owned retailer experience

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2007
Event	AMA Relationship Marketing Summit: Time to Integrate Perspectives - Buenos Aires, Argentina Duration: 13 Dec 2007 → 17 Dec 2007

Conference	AMA Relationship Marketing Summit
Country/Territory	Argentina
Period	13/12/07 → 17/12/07

Cite this

@conference{14052c2ce8744cee86acf9af1fa18518,

title = "Beyond relationship marketing in retailer-consumer guanxi : The family owned retailer experience",

author = "Joan Buckley and Linda Murphy",

year = "2007",

language = "English (Ireland)",

note = "AMA Relationship Marketing Summit : Time to Integrate Perspectives ; Conference date: 13-12-2007 Through 17-12-2007",

}