Campaign strategies and political marketing

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Original languageEnglish
Title of host publicationHow Ireland Voted 2011
Subtitle of host publicationThe Full Story of Ireland's Earthquake Election
PublisherPalgrave Macmillan
Pages68-88
Number of pages21
ISBN (Electronic)9780230354005
ISBN (Print)9780230348813
DOIs
Publication statusPublished - 18 Oct 2011

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