TY - CHAP
T1 - Cloud Service Brokerage
T2 - Exploring Characteristics and Benefits of B2B Cloud Marketplaces
AU - Paulsson, Victoria
AU - Emeakaroha, Vincent C.
AU - Morrison, John
AU - Lynn, Theo
N1 - Publisher Copyright:
© 2020, The Author(s).
PY - 2020
Y1 - 2020
N2 - With the increasing popularity of cloud computing, a new technology and business model called cloud service brokerage (CSB) is emerging. CSB is, in essence, a middleman in the cloud-computing supply chain to connect prospective cloud buyers with suitable service providers. This chapter focuses on a type of CSB, B2B cloud marketplaces. Recently, this type of marketplace has evolved into two broad categories—business application marketplaces and API marketplaces. This chapter reviews the characteristics of B2B cloud marketplaces, and their benefits, which include ease-of-use and ease-of-integration, enhanced security, increased manageability, faster implementation, and cost reduction. The chapter concludes with two mini-case studies, on Salesforce AppExchange and RapidAPI, to illustrate how firms could use B2B cloud marketplaces to generate, capture and measure business value.
AB - With the increasing popularity of cloud computing, a new technology and business model called cloud service brokerage (CSB) is emerging. CSB is, in essence, a middleman in the cloud-computing supply chain to connect prospective cloud buyers with suitable service providers. This chapter focuses on a type of CSB, B2B cloud marketplaces. Recently, this type of marketplace has evolved into two broad categories—business application marketplaces and API marketplaces. This chapter reviews the characteristics of B2B cloud marketplaces, and their benefits, which include ease-of-use and ease-of-integration, enhanced security, increased manageability, faster implementation, and cost reduction. The chapter concludes with two mini-case studies, on Salesforce AppExchange and RapidAPI, to illustrate how firms could use B2B cloud marketplaces to generate, capture and measure business value.
KW - API Marketplace
KW - Application marketplace
KW - Case study
KW - Cloud service brokerage
UR - https://www.scopus.com/pages/publications/85107743372
U2 - 10.1007/978-3-030-43198-3_4
DO - 10.1007/978-3-030-43198-3_4
M3 - Chapter
AN - SCOPUS:85107743372
T3 - Palgrave Studies in Digital Business and Enabling Technologies
SP - 57
EP - 71
BT - Palgrave Studies in Digital Business and Enabling Technologies
PB - Palgrave Macmillan
ER -