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Cobranding and Leadership Change in Political Marketing

  • G Smith
  • , Speed R
  • , Patrick Butler
  • , Neil Collins

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish (Ireland)
Publication statusPublished - 2012
EventProceedings of Academy of Marketing Conference - University of Southampton, Southampton, United Kingdom
Duration: 22 Apr 2012 → …

Conference

ConferenceProceedings of Academy of Marketing Conference
Country/TerritoryUnited Kingdom
CitySouthampton
Period22/04/12 → …

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