Communication, Trust and Acceptance: How Citizen-Consumers Make Sense of Novel Sustainability-Enhancing Dairy Technologies

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2026 Annual Conference and Doctoral Colloquium: Breaking Boundaries – Unlocking Potential
ISBN (Electronic)	978-1-9196473-2-6
Publication status	Published - 8 Jul 2026
Event	Academy of Marketing Conference 2026 - Manchester, United Kingdom Duration: 6 Jul 2026 → 9 Jul 2026

Conference	Academy of Marketing Conference 2026
Country/Territory	United Kingdom
City	Manchester
Period	6/07/26 → 9/07/26

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{9ce475c8cdea47adb4e1cd3d337cd502,

title = "Communication, Trust and Acceptance: How Citizen-Consumers Make Sense of Novel Sustainability-Enhancing Dairy Technologies",

author = "Niamh Creedon and Sean Tanner and Mary McCarthy",

year = "2026",

month = jul,

day = "8",

language = "English",

booktitle = "Proceedings of Academy of Marketing 2026 Annual Conference and Doctoral Colloquium: Breaking Boundaries – Unlocking Potential",

note = "Academy of Marketing Conference 2026 ; Conference date: 06-07-2026 Through 09-07-2026",

}

Creedon, N, Tanner, S & McCarthy, M 2026, Communication, Trust and Acceptance: How Citizen-Consumers Make Sense of Novel Sustainability-Enhancing Dairy Technologies. in Proceedings of Academy of Marketing 2026 Annual Conference and Doctoral Colloquium: Breaking Boundaries – Unlocking Potential. Academy of Marketing Conference 2026, Manchester, United Kingdom, 6/07/26. <https://academyofmarketing.org/wp-content/uploads/2026/07/AM-PROCEEDINGS-2026.pdf>

Communication, Trust and Acceptance: How Citizen-Consumers Make Sense of Novel Sustainability-Enhancing Dairy Technologies. / Creedon, Niamh; Tanner, Sean ; McCarthy, Mary.
Proceedings of Academy of Marketing 2026 Annual Conference and Doctoral Colloquium: Breaking Boundaries – Unlocking Potential. 2026.

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - Communication, Trust and Acceptance: How Citizen-Consumers Make Sense of Novel Sustainability-Enhancing Dairy Technologies

AU - Creedon, Niamh

AU - Tanner, Sean

AU - McCarthy, Mary

PY - 2026/7/8

Y1 - 2026/7/8

M3 - Conference proceeding

BT - Proceedings of Academy of Marketing 2026 Annual Conference and Doctoral Colloquium: Breaking Boundaries – Unlocking Potential

T2 - Academy of Marketing Conference 2026

Y2 - 6 July 2026 through 9 July 2026

ER -