Abstract
The objectives of this study were to identify the optimal extrinsic and intrinsic attributes for a range of chilled nutrient-enriched orange juice beverages; and to evaluate the contribution of advanced concept optimisation research techniques to new product design and the strategic marketing of innovative functional beverages. A conjointbased survey was administered in both Dublin and Cork between May and September 2004. The results suggested that firms should not rely solely on functionality to leverage a competitive advantage when developing functional beverages. Advanced concept optimisation research techniques contribute towards effective knowledge management in the new product development (NPD) process.
| Original language | English |
|---|---|
| Pages (from-to) | 53-75 |
| Number of pages | 23 |
| Journal | Journal of International Food and Agribusiness Marketing |
| Volume | 19 |
| Issue number | 2-3 |
| DOIs | |
| Publication status | Published - 31 Jul 2007 |
Keywords
- Conjoint analysis
- Functional beverages
- New product development
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