Consumer Research Comics: Multi-Representational Knowledge and Regenerative Translations of Consumer Behaviour

Stephen O'Sullivan

Consumer Research Comics: Multi-Representational Knowledge and Regenerative Translations of Consumer Behaviour

Stephen O'Sullivan

Cork University Business School

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Journal	Marketing Theory
Publication status	Published - 2026

Cite this

TY - JOUR

T1 - Consumer Research Comics: Multi-Representational Knowledge and Regenerative Translations of Consumer Behaviour

AU - O'Sullivan, Stephen

PY - 2026

Y1 - 2026

UR - http://10.1177/14705931261429324

UR - https://journals.sagepub.com/doi/full/10.1177/14705931261429324?_gl=1*1k70qcc*_up*MQ..*_ga*Mjc1MjE4MTY0LjE3ODA2NTM3OTY.*_ga_60R758KFDG*czE3ODA2NTM3OTYkbzEkZzEkdDE3ODA2NTM4NzUkajYwJGwxJGg4OTg0NTgyMzc.

M3 - Article

SN - 1470-5931

JO - Marketing Theory

JF - Marketing Theory

ER -

Consumer Research Comics: Multi-Representational Knowledge and Regenerative Translations of Consumer Behaviour

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Cite this