Cultivating Consciousness: A Study of Social Media's Role in Shaping Moral Brand Identity for Irish Artisan Food Producers

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - May 2024
Event	SPGC Global Family Business Summit 2024 - Duration: 6 May 2024 → …

Conference	SPGC Global Family Business Summit 2024
Period	6/05/24 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{ad5760884556408f9c19f389c2de83f9,

title = "Cultivating Consciousness: A Study of Social Media's Role in Shaping Moral Brand Identity for Irish Artisan Food Producers",

author = "Amer Badran and Dave Alton and Sean Tanner and Helen McGrath",

year = "2024",

month = may,

language = "English",

note = "SPGC Global Family Business Summit 2024 ; Conference date: 06-05-2024",

}