Customer centric value co-creation, International Colloquium in Relationship Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2011
Event	International Colloquium in Relationship Marketing - Henley Business School, University of Reading, Reading, United Kingdom Duration: 27 Sep 2011 → 30 Sep 2011

Conference	International Colloquium in Relationship Marketing
Country/Territory	United Kingdom
City	Reading
Period	27/09/11 → 30/09/11

Cite this

@conference{9d9fa8157c384606937a9480f3ca05d0,

title = "Customer centric value co-creation, International Colloquium in Relationship Marketing",

author = "Carol Kelleher and Anu Helkkula and Maria Holmund",

year = "2011",

language = "English (Ireland)",

note = "International Colloquium in Relationship Marketing ; Conference date: 27-09-2011 Through 30-09-2011",

}