Decoding Protein Content Claims: Consumer Health Evaluations and Weight Control Motivation

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars
Editors	Dave Alton, Sean Tanner, Mary McCarthy
ISBN (Electronic)	978-1-9196473-1-9
Publication status	Published - Jul 2025
Event	Academy of Marketing Conference 2025: Saints and Scholars - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025

Conference	Academy of Marketing Conference 2025
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Academy of Marketing Conference 2025
Alton, D. (Co-Chair), Tanner, S. (Co-Chair) & Mccarthy, M. (Co-Chair)
7 Jul 2025 → 10 Jul 2025
Activity: Participating in or organising an event › Organising a conference, workshop, ...

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title = "Decoding Protein Content Claims: Consumer Health Evaluations and Weight Control Motivation",

author = "Paul Naughton and Sean Tanner",

year = "2025",

month = jul,

language = "English",

editor = "Dave Alton and Sean Tanner and Mary McCarthy",

booktitle = "Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars",

note = "Academy of Marketing Conference 2025 ; Conference date: 07-07-2025 Through 10-07-2025",

}

Decoding Protein Content Claims: Consumer Health Evaluations and Weight Control Motivation. / Naughton, Paul; Tanner, Sean.
Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars. ed. / Dave Alton; Sean Tanner; Mary McCarthy. 2025.

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - Decoding Protein Content Claims: Consumer Health Evaluations and Weight Control Motivation

AU - Naughton, Paul

AU - Tanner, Sean

PY - 2025/7

Y1 - 2025/7

M3 - Conference proceeding

BT - Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars

A2 - Alton, Dave

A2 - Tanner, Sean

A2 - McCarthy, Mary

T2 - Academy of Marketing Conference 2025

Y2 - 7 July 2025 through 10 July 2025

ER -