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Decoding Protein Content Claims: Consumer Health Evaluations and Weight Control Motivation

  • Edinburgh Napier University

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars
EditorsDave Alton, Sean Tanner, Mary McCarthy
ISBN (Electronic)978-1-9196473-1-9
Publication statusPublished - Jul 2025
EventAcademy of Marketing Conference 2025: Saints and Scholars - University College Cork, Cork, Ireland
Duration: 7 Jul 2025 → 10 Jul 2025

Conference

ConferenceAcademy of Marketing Conference 2025
Country/TerritoryIreland
CityCork
Period7/07/25 → 10/07/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Access to Document

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