Abstract
Analysis of data with business analytics is an integral component of a successful organizational digital trans-formation strategy.14 Business analytics refers to a set of innovative tools and techniques used to generate insights from large, diverse data sets. The use of analytics can offer individuals, organizations, govern-ments, and the global society "data-based" perspectives on existing challenges and possible solutions. Analysis can potentially provide facts to improve data-based decision making. Business and data analytics help find meaning in an increasingly complex environment.
| Original language | English |
|---|---|
| Pages (from-to) | 7-11 |
| Number of pages | 5 |
| Journal | Cutter Business Technology Journal |
| Volume | 31 |
| Issue number | 9 |
| Publication status | Published - 2018 |