E-Learning: Academia's Approach to the CRM Challenge

Ciara Heavin; Karen Mary Neville

E-Learning: Academia's Approach to the CRM Challenge

Ciara Heavin
, Karen Mary Neville

Cork University Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2004
Event	International Federation for Information Processing (IFIP) WC 8.3 Conference on Decision Support Systems - Prato, Italy Duration: 1 Jul 2004 → 3 Jul 2004

Conference

Conference	International Federation for Information Processing (IFIP) WC 8.3 Conference on Decision Support Systems
Abbreviated title	DSS2004
Country/Territory	Italy
City	Prato
Period	1/07/04 → 3/07/04

Cite this

@conference{576a6d955eff4f4094adc79a6b83b2fc,

title = "E-Learning: Academia's Approach to the CRM Challenge",

author = "Ciara Heavin and Neville, \{Karen Mary\}",

year = "2004",

language = "English (Ireland)",

note = "International Federation for Information Processing (IFIP) WC 8.3 Conference on Decision Support Systems, DSS2004 ; Conference date: 01-07-2004 Through 03-07-2004",

}