EE523 Is Dismissing Intervention Development Costs a Fallacy? a Case Study of a Digital Health Intervention E-MAT

Research output: Contribution to journalArticlepeer-review

Abstract

Objectives
The cost of intervention development differs to intervention implementation and maintenance and is often overlooked. Yet it requires resources and has a significant opportunity cost. Here we retrospectively cost the development of the Enhancing Men’s Awareness of Testicular Disorders (E-MAT) virtual reality (VR) intervention. E-MATVR is a 3-level educational game delivered using a VR headset with voiceover and two controllers, designed to enhance men’s awareness of testicular disorders, help-seeking intentions for testicular symptoms, and intention and behaviour to feel their testes.

Methods
A retrospective cost analysis was undertaken from the healthcare provider perspective following national guidelines. Sensitivity and scenario analyses were conducted to estimate uncertainty around parameters and scope. Only direct costs of resources involved in the programme from the health care provider and payer perspective were included and these were identified, measured and valued. Resources consist of personnel costs and materials.

Results
There were two development phases, the first was in June 2016 to April 2017, and the second phase from August 2021 to August 2022. The cost analysis estimates total development costs across two phases for E-MATVR to be€89,253.81. Phase I accounted for two-thirds of this and personnel costs accounted for approximately 90% of total costs.

Conclusions
Digital health interventions are increasingly used in public health initiatives and can be useful to capture traditionally hard to reach audiences such as young adult men. However, as this study shows developing such interventions requires significant human capital input. Traditionally dismissed as a sunk cost they have an associated opportunity cost. Given the limited resources available for research on developing and implementing public health interventions, acknowledging and estimating intervention development costs, could inform future research priority setting and resource allocation decisions.
Original languageEnglish
JournalValue in Health
Volume26
Issue number12
DOIs
Publication statusPublished - Dec 2023

Keywords

  • VR
  • Virtual Reality
  • VR Intervention
  • digital health intervention

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