Effects of Digital Technologies on Cultural Factors in Creativity Enhancement

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Abstract

As culture affects creativity, researchers have analyzed the influence of culture on design creativity. However, their studies only concluded its positive or negative effects on creativity. Providing solutions after identifying problems is important, such as mitigating the adverse impact or magnifying the positive impact. Targeting the solutions, we developed a visualized framework based on the 4Ps model of creativity and Hofstede’s culture theory to explain the relationship between culture and creativity. Then, we identified the influence of culture on design creativity and discussed the literature related to culture priming. Finally, we summarized the possible solutions to influence culture by adopting digital technologies for design creativity enhancement. Our study may inspire researchers to start a discussion on how to provide solutions for enhancing creativity by adopting digital technologies from a cultural perspective.

Original languageEnglish
Title of host publicationDesign in the Era of Industry 4.0 - Proceedings of ICoRD 2023
EditorsAmaresh Chakrabarti, Vishal Singh
PublisherSpringer Science and Business Media Deutschland GmbH
Pages383-394
Number of pages12
ISBN (Print)9789819904273
DOIs
Publication statusPublished - 2023
Externally publishedYes
Event9th International Conference on Research into Design, ICoRD 2023 - Bangalore, India
Duration: 9 Jan 202311 Jan 2023

Publication series

NameSmart Innovation, Systems and Technologies
Volume346
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

Conference9th International Conference on Research into Design, ICoRD 2023
Country/TerritoryIndia
CityBangalore
Period9/01/2311/01/23

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