EFFECTS OF IMMERSIVE VIRTUAL REALITY IN ENHANCING CREATIVITY

Research output: Contribution to journalArticlepeer-review

Abstract

In recent years, the use of virtual reality (VR) has been a promising opportunity to improve the immersive experience in virtual environments. In this study, we explore the effectiveness of immersive VR experiences on an individual's creativity. To do this, we first identified the characteristics of VR that are closely related to creative performance. Considering these factors, we designed and implemented the interaction method and the three outdoor and indoor virtual environments (Wilderness, City Park, and Office). We evaluated the effectiveness of the virtual environments with 12 participants. The user study results show that outdoor and indoor immersive virtual experiences improved their creativity skills. We concluded by analysing how factors such as simulator sickness and perceived workload influence creativity levels. Moreover, our study showed the potentiality of using immersive virtual environments to enhance individuals' creative performance.

Original languageEnglish
Pages (from-to)1585-1594
Number of pages10
JournalProceedings of the Design Society
Volume3
DOIs
Publication statusPublished - 2023
Externally publishedYes
Event24th International Conference on Engineering Design, ICED 2023 - Bordeaux, France
Duration: 24 Jul 202328 Jul 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities

Keywords

  • Creativity
  • Extended Reality
  • Immersive Virtual Environments
  • User centred design
  • Virtual reality

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