European Conference of the Association for Consumer Research, Film Festival, Barcelona. What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur

Stephen O'Sullivan

European Conference of the Association for Consumer Research, Film Festival, Barcelona. What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur

Stephen O'Sullivan

Cork University Business School

Research output: Non-textual form › Digital, audio or visual outputs

Abstract

.

Original language	English (Ireland)
Publication status	Published - Jul 2013

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title = "European Conference of the Association for Consumer Research, Film Festival, Barcelona. What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur",

abstract = ".",

author = "Stephen O'Sullivan",

year = "2013",

month = jul,

language = "English (Ireland)",

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European Conference of the Association for Consumer Research, Film Festival, Barcelona. What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur

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