TY - JOUR
T1 - "Fit" for Success or Failure
T2 - An Exploration of How Marketplace Design Affects Performance
AU - O'Reilly, Philip
AU - Finnegan, Patrick
PY - 2013/10
Y1 - 2013/10
N2 - Within the IS literature, there remains a lack of understanding of the performance of electronic marketplaces. Extant research, while strong in relation to describing and characterizing marketplaces, provides few insights on how management can design their marketplaces in order to improve their performance. By providing insights into the performance of three marketplaces, two of which failed and one that continues to operate, this article provides insights on how management might design marketplaces to maximize performance.
AB - Within the IS literature, there remains a lack of understanding of the performance of electronic marketplaces. Extant research, while strong in relation to describing and characterizing marketplaces, provides few insights on how management can design their marketplaces in order to improve their performance. By providing insights into the performance of three marketplaces, two of which failed and one that continues to operate, this article provides insights on how management might design marketplaces to maximize performance.
KW - electronic marketplace
KW - performance
KW - strategic alignment
UR - https://www.scopus.com/pages/publications/84886382007
U2 - 10.1080/10580530.2013.832960
DO - 10.1080/10580530.2013.832960
M3 - Article
AN - SCOPUS:84886382007
SN - 1058-0530
VL - 30
SP - 293
EP - 305
JO - Information Systems Management
JF - Information Systems Management
IS - 4
ER -