From Being to Doing: Exploring the Situated Discourses and Performances of Work Engagement

What does work engagement mean to employees in contemporary work environments designed to be fun, highly engaging and productive? Engagement studies tend to focus on ‘being engaged’ rather than ‘doing engagement’ with little consideration given to organisational processes which influence employee agency in engagement. This study aims to contextualise the concept of engagement as a situated performance that involves navigating organisational discourses and expectations. Through in-depth interviews, we explore what engagement means to workers, and what performances are required in a contemporary technology company. Our analysis uncovers how ‘engagement’ functions as a discourse to normalise particular behaviours, moving the theoretical focus from the state-based focus on ‘being’ engaged to ‘doing’ engagement. We elucidate the discursive forces dictating what engagement means and the kinds of work/worker that hold value, providing an alternative to the current individualistic framing of engagement, illuminating a missing element in discussions on engagement - the performative element.