Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

Helen McGrath; Thomas O'Toole; Conor Drummond

doi:10.1108/JBIM-08-2023-606

Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

Helen McGrath
, Thomas O'Toole
, Conor Drummond

Cork University Business School

South East Technological University

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1601-1606
Number of pages	6
Journal	Journal of Business and Industrial Marketing
Volume	38
Issue number	8
DOIs	https://doi.org/10.1108/JBIM-08-2023-606
Publication status	Published - 27 Jun 2023

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title = "Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication",

author = "Helen McGrath and Thomas O'Toole and Conor Drummond",

year = "2023",

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AU - O'Toole, Thomas

AU - Drummond, Conor

PY - 2023/6/27

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UR - http://dx.doi.org/10.1108/jbim-08-2023-606

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IS - 8

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Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

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