| Original language | English (Ireland) |
|---|---|
| Journal | 'Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and their Leaders'. Journal of Political Marketing, |
| Publication status | Published - 2014 |
'Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and their Leaders'. Journal of Political Marketing,
- Neil Collins
- , P. Butler
Research output: Contribution to journal › Other contribution to journal › peer-review