TY - CHAP
T1 - Improving social game engagement on facebook through enhanced socio-contextual information
AU - Kirman, Ben
AU - Lawson, Shaun
AU - Linehan, Conor
AU - Martino, Francesco
AU - Gamberini, Luciano
AU - Gaggioli, Andrea
PY - 2010
Y1 - 2010
N2 - In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual social information in the form of a variety of social network indices. Through comparison with a concurrent control trial using an identical game without the enhanced social information, it was shown that the additional contextual data increased the frequency of social activity between players engaged in the game. Despite this increase in activity, there was little increase in growth of the player-base when compared to the control condition. These findings corroborate previous work that showed how socio-contextual enhancement can increase performance on task-driven games, whilst also suggesting that it can increase activity and engagement when provided as context for non task-driven game environments.
AB - In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual social information in the form of a variety of social network indices. Through comparison with a concurrent control trial using an identical game without the enhanced social information, it was shown that the additional contextual data increased the frequency of social activity between players engaged in the game. Despite this increase in activity, there was little increase in growth of the player-base when compared to the control condition. These findings corroborate previous work that showed how socio-contextual enhancement can increase performance on task-driven games, whilst also suggesting that it can increase activity and engagement when provided as context for non task-driven game environments.
KW - mediated interaction
KW - social context
KW - social gaming
KW - social network analysis
KW - social visualisations
UR - https://www.scopus.com/pages/publications/77954006832
U2 - 10.1145/1753326.1753589
DO - 10.1145/1753326.1753589
M3 - Chapter
AN - SCOPUS:77954006832
SN - 9781605589299
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 1753
EP - 1756
BT - CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings
T2 - 28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
Y2 - 10 April 2010 through 15 April 2010
ER -