Influences and benefits of role models on social media

  • Lyndsey Jenkins
  • , Ruoyun Lin
  • , Debora Jeske

Research output: Chapter in Book/Report/Conference proceedingsConference proceedingpeer-review

Abstract

The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media? And finally, are users who expect more in return (greater reciprocity) more likely to have role models on social media? Using two opportunity survey samples and exploratory analyses, study 1 (N = 236) demonstrated that having role models was associated with greater perceived support for one’s career aspirations, and perceived access to information. The results of study 2 (N = 192) revealed that participants who had role models online reported that their online profile presented a more realistic self-presentation of values and priorities, as well as having higher reciprocity expectation.

Original languageEnglish
Title of host publicationSocial Media
Subtitle of host publicationThe Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings
EditorsYogesh K. Dwivedi, Marc Clement, Emma L. Slade, Nripendra P. Rana, M.N. Ravishankar, Matti Mäntymäki, Marijn Janssen, Salah Al-Sharhan, Antonis C. Simintiras
PublisherSpringer Verlag
Pages673-684
Number of pages12
ISBN (Print)9783319452333
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 - Swansea, United Kingdom
Duration: 13 Sep 201615 Sep 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9844 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016
Country/TerritoryUnited Kingdom
CitySwansea
Period13/09/1615/09/16

Keywords

  • Information-seeking
  • Reciprocity expectations
  • Role model
  • Social media

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