Instrumenting Virtual Reality for Priming Cultural Differences in Design Creativity

Many researchers focus on the relationship between culture and creativity, often analyzing the influence of culture on design creativity. However, most studies only draw conclusions about the positive or negative effects of culture on creativity, rather than providing solutions to mitigate the adverse impact or magnify the positive impact. Therefore, in the current study, we first developed a dedicated framework to explain the influence of culture on design creativity based on the 4Ps model of creativity (person, process, product, and press). Then, we analyzed the influence of culture on design creativity based on Hofstede's dimensions of culture. Following this, we identified the methods and solutions that can be adopted to mitigate negative cultural influences and prime positive cultural influences on design creativity. Finally, we proposed possible solutions to mitigate the negative cultural influences and prime the positive cultural influences by applying innovative technology to design creativity. Our study will inspire researchers to mitigate the negative influences of culture, magnify the positive effects, and apply new technology to enhance creativity.