Integrating narrative analysis into netblographic consumer research

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish (Ireland)
Publication statusPublished - 2009
EventIrish Academy of Management (IAM) conference - Galway Mayo Institute of Technology, Galway, Ireland
Duration: 3 Sep 2009 → 5 Sep 2009

Conference

ConferenceIrish Academy of Management (IAM) conference
Country/TerritoryIreland
CityGalway
Period3/09/09 → 5/09/09

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