Introduction: The evolution of non-market strategy in theory and practice

Research output: Chapter in Book/Report/Conference proceedings › Foreword/Postscript

Original language	English
Title of host publication	The Routledge Companion to Non-Market Strategy
Publisher	Taylor and Francis Inc.
Pages	3-11
Number of pages	9
ISBN (Electronic)	9781317819707
ISBN (Print)	9780415712316
DOIs	https://doi.org/10.4324/9781315819389
Publication status	Published - 24 Apr 2015
Externally published	Yes

Access to Document

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title = "Introduction: The evolution of non-market strategy in theory and practice",

author = "Lawton, \{Thomas C.\} and Rajwani, \{Tazeeb S.\}",

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T2 - The evolution of non-market strategy in theory and practice

AU - Lawton, Thomas C.

AU - Rajwani, Tazeeb S.

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BT - The Routledge Companion to Non-Market Strategy

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