Investigating the drivers of mobile marketing in Ireland - An industry Perspective

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2009
Event	Irish Academy of Management (IAM) conference - Galway Mayo Institute of Technology, Galway, Ireland Duration: 3 Sep 2009 → 5 Sep 2009

Conference	Irish Academy of Management (IAM) conference
Country/Territory	Ireland
City	Galway
Period	3/09/09 → 5/09/09

Cite this

@conference{c8e29c499faa4c70b238e82725c13ff0,

title = "Investigating the drivers of mobile marketing in Ireland - An industry Perspective",

author = "Mona Ibrahim and Aileen Kennedy and Carol Kelleher",

year = "2009",

language = "English (Ireland)",

note = "Irish Academy of Management (IAM) conference ; Conference date: 03-09-2009 Through 05-09-2009",

}