TY - GEN
T1 - Market Analysis of a Data Platform in the European Data Ecosystem
AU - Castane, Gabriel G.
AU - Martinez, Alejandro
AU - Ramadan, Qusai
AU - Gkika, Zaneta
AU - Panagiotis, Mpempis
AU - Vyhmeister, Eduardo
N1 - Publisher Copyright:
© IFIP International Federation for Information Processing 2024.
PY - 2024
Y1 - 2024
N2 - In the era of data analytics, industries can use data to enhance market analyses and seek better opportunities for current, or new, business opportunities. Furthermore, companies can consider their data as an intangible asset, allowing expansion, by a proper market analysis, and economic opportunities through data monetization. These strategies define the use of data for indirect and direct purposes. Despite the idea of adopting data monetization practices, a considerable gap exists between expectations and reality. For example, the definition of strategies, methods, and analyses to perform data valuation. This gap necessitates a comprehensive exploration considering the different nuisances of data monetization. To achieve a broader understanding of the data monetization landscape, a market evaluation, through an exploration of the market environment and the stakeholders involved, is necessary. The present work contributes to this understanding by facilitating a market analysis for data valuation within the European community. This analysis aims to shed light on critical aspects influencing the valuation of data in the European context, offering insights into the market dynamics, emerging trends, and the evolving landscape of data monetization strategies within this region.
AB - In the era of data analytics, industries can use data to enhance market analyses and seek better opportunities for current, or new, business opportunities. Furthermore, companies can consider their data as an intangible asset, allowing expansion, by a proper market analysis, and economic opportunities through data monetization. These strategies define the use of data for indirect and direct purposes. Despite the idea of adopting data monetization practices, a considerable gap exists between expectations and reality. For example, the definition of strategies, methods, and analyses to perform data valuation. This gap necessitates a comprehensive exploration considering the different nuisances of data monetization. To achieve a broader understanding of the data monetization landscape, a market evaluation, through an exploration of the market environment and the stakeholders involved, is necessary. The present work contributes to this understanding by facilitating a market analysis for data valuation within the European community. This analysis aims to shed light on critical aspects influencing the valuation of data in the European context, offering insights into the market dynamics, emerging trends, and the evolving landscape of data monetization strategies within this region.
KW - Data market
KW - Data Monetization
KW - Market analysis
UR - https://www.scopus.com/pages/publications/85199183411
U2 - 10.1007/978-3-031-63227-3_7
DO - 10.1007/978-3-031-63227-3_7
M3 - Conference proceeding
AN - SCOPUS:85199183411
SN - 9783031632266
T3 - IFIP Advances in Information and Communication Technology
SP - 94
EP - 108
BT - Artificial Intelligence Applications and Innovations. AIAI 2024 IFIP WG 12.5 International Workshops - MHDW 2024, 5G-PINE 2024, and AI4GD 2024, Proceedings
A2 - Maglogiannis, Ilias
A2 - Iliadis, Lazaros
A2 - Karydis, Ioannis
A2 - Papaleonidas, Antonios
A2 - Chochliouros, Ioannis
PB - Springer Science and Business Media Deutschland GmbH
T2 - 13th Mining Humanistic Data Workshop, MHDW 2024, 9th Workshop on 5G-Putting Intelligence to the Network Edge, 5G-PINE 2024 and 1st Workshop on AI in Applications for Achieving the Green Deal Targets, AI4GD 2024 held as parallel events of the IFIP WG 12.5 International Workshops on Artificial Intelligence Applications and Innovations, AIAI 2024
Y2 - 27 June 2024 through 30 June 2024
ER -